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Copo Strategies + Law Firm Editorial Service

These are the five ways thought leadership is a real-time positioning tool for your personal brand

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five ways that your thought leadership can help you position yourself in the way you want to be seen by your target...more

Legal Internet Solutions Inc.

Beyond the Podium: Getting More Mileage from Your Speaking Engagements

You did the thing. The speaking engagement that’s been marked on the calendar for weeks is done. Done and dusted, as one of my favorite Peloton instructors likes to say. But not so fast...more

Legal Internet Solutions Inc.

LinkedIn for Lawyers: Beyond the Self-Congratulatory Post

If you spend any time on LinkedIn, you’ve seen the well-worn “I’m honored to be recognized as a [insert award]…” post. Don’t get me wrong, celebrating success is important. But when that’s all your presence consists of, your...more

Copo Strategies + Law Firm Editorial Service

You're a selfish jerk for not regularly producing thought leadership

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) says you're a selfish jerk for not regularly producing thought leadership content because society benefits when intelligent people...more

Clark Hill PLC

Right To Know - November 2025, Vol. 35

Clark Hill PLC on

Welcome to your monthly rundown of all things cyber, privacy, and technology, where we highlight all the happenings you may have missed....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

The LinkedIn Sales Pitch That Misses the Point

I love networking on LinkedIn. Some of the best connections I’ve made in this business, people I actually trust and respect, started with a simple connection request. The platform is an incredible tool for building...more

Good2bSocial

The Anatomy of a High-Converting LinkedIn Ad: Copywriting Tips for Law Firms

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Right now, countless professionals are scrolling through LinkedIn, including in-house counsel, CEOs, and other key decision-makers. Many of them need your law firm. The question is whether they’ll stop scrolling when they see...more

Morrison & Foerster LLP - Social Media

Social Links: The Law Crawls While Tech Runs

On September 30, Judge Edward Davila of the Northern District of California ruled that LinkedIn must face three lawsuits alleging that its Insight Tag tracking tool quietly collected sensitive information from users visiting...more

Poston Communications

PR: Key Insights from Muck Rack’s 2025 State of PR: AI, Earned Media and What’s Next

Poston Communications on

As public relations professionals navigate an increasingly complex media landscape while preparing for upcoming budget cycles, Muck Rack’s 2025 State of PR report provides critical insights into the industry’s current...more

9Sail

Multi-Practice Law Firm Digital Strategy: Avoiding the ‘Jack of All Trades’ Trap

9Sail on

Multi-practice firms are hemorrhaging high-value opportunities to specialty boutiques every day. Not because they lack expertise—quite the opposite. These firms house some of the most talented attorneys in their respective...more

Omnizant

Personal Branding for Attorneys: Stand Out in the Digital Age

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First impressions matter in the legal industry, but they’re not enough. People do more research, and that’s where your personal brand comes in.  Prospects may read reviews, check websites, and look thoroughly at your social...more

Legal Internet Solutions Inc.

Social Media for Lawyers: A Guide to Writing Posts That Engage

August 20, 2025 | Blog In an industry where trust, clarity, and authority matter, social media can feel like a strange — and sometimes risky — landscape for lawyers and legal marketers. But here’s the truth: your audience is...more

Copo Strategies + Law Firm Editorial Service

This Linkedin Feature Made Me Rethink the Content I Post on It

Monitoring and analyzing what people with big followings post on LinkedIn can elevate your LinkedIn game. Receiving notifications when certain people post on LinkedIn has changed the way I create content on the platform for...more

Thomas Fox - Compliance Evangelist

Innovation in Compliance: Mastering Compliance Branding on LinkedIn: Insights from Carol Kaemmerer

Innovation comes in many areas, and compliance professionals need to be ready for it and embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning...more

Copo Strategies + Law Firm Editorial Service

Don’t Believe the Hype: Social Media Followers Still Matter

Even though social media algorithms today may expand the reach of your content to non-followers, don’t forget how important social media followers are to your content marketing efforts....more

Good2bSocial

Law Firm Target Audience: Reaching Your Ideal Client - Updated 9.4.25

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​Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive,...more

Good2bSocial

How to Create the Perfect LinkedIn Profile for Lawyers in 12 Steps

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With more than 1 billion users globally, LinkedIn remains the premier platform for professional networking. But while I know from my own experience that a strong LinkedIn presence can help lawyers attract new clients and...more

Kelley Drye & Warren LLP

NAD Considers Material Connection Disclosures on LinkedIn

Agendia made two posts on LinkedIn that linked to articles in which Dr. Nathalie Johnson touts Agendia’s genomic test to evaluate early-stage breast cancer over Genomic Health’s competing test. Genomic Health filed an NAD...more

Good2bSocial

Why Video Drives Results for Law Firms

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Is your law firm struggling to stand out in today’s crowded legal marketplace? Pivoting to more video content could be just the game-changer you’ve been looking for....more

Good2bSocial

Tips for Legal Vendors Selling Value to Law Firms

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Selling to law firms isn’t just about pitching your product or service—it’s about demonstrating value.  With so many offers—new technologies, software, and services—coming their way on a daily basis, most firms struggle...more

Legal Internet Solutions Inc.

LinkedIn for Law Firms: Navigating the Algorithm to Maximize Reach

In today’s digital-first world, visibility on social platforms isn’t just a nice-to-have — it’s a business imperative, especially for law firms looking to build thought leadership, attract clients, and recruit top talent. One...more

Thomas Fox - Compliance Evangelist

Innovation in Compliance: Maximizing LinkedIn for Personal and Professional Branding with Carol Kaemmerer

Innovation is present in many areas, and compliance professionals must not only be prepared for it but also actively embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and...more

Good2bSocial

LinkedIn Video Ad Conversion Rates Are Higher Than Ever: How Can Your Law Firm Take Advantage?

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LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on...more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

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With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience,...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

I’m an ERISA attorney, curb those inappropriate LinkedIn sales pitches

Look, I get it. There are a lot of lawyers out there. Ambulance chasers, courtroom showmen, legal eagles with late-night TV spots and suspiciously white teeth. But here’s the thing: I’m not one of them....more

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