Podcast Episode 173: Back to Basics: LinkedIn Fundamentals for Attorneys and How to Level-Up
Podfest Expo 2023 – Nancy Barrows – Strategies for Using LinkedIn
[BEHIND THE SCENES] Your LinkedIn Bio Is Not Just A Placeholder For Your Online Bio.
[LEGAL MARKETING MOMENTS] LinkedIn Is Not Just A Placeholder For Your Online Bio
Former Big Law B2B lawyer gets 3-4 clients/month via LinkedIn - Legally Contented Ep. 10 - Laura Frederick
[LEGAL MARKETING MOMENTS] Lawyers, How To Grow Your Practice: Find The Course, Then Stay The Course
[LEGAL MARKETING MOMENTS] Lawyers & LinkedIn: Here Are 4 EASY Ways For You To Repurpose Existing Content
[LEGAL MARKETING MOMENTS] LinkedIn: Lawyers, Should You Turn On The New Creator Mode?
[LEGAL MARKETING MOMENTS] New LinkedIn Features That Might Be Available Even If You Don't Have Creator Mode Turned On
[LEGAL MARKETING MOMENTS] 2 Recent LinkedIn Updates I Want You To Pay Attention To
[LEGAL MARKETING MOMENTS] What Are Social Media Pods and Should You Join Them?
Leveraging LinkedIn to Develop Business, Attract Top Talent, and Become a Thought Leader: On Record PR
[LEGAL MARKETING MOMENTS] LinkedIn Updates: 3 Cs and a P
[EP. 53] LinkedIn Changes That Will Help You Stand Out
Lawyers, Should You Automate LinkedIn Activity?
LinkedIn: How To "Tickle" The Algorithm So Your Content Shows Up In The Newsfeed
LinkedIn: How To Work Within The Algorithm So Your Content Shows Up In The Newsfeed
LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn —Thought Leadership Project
Getting to 20,000+ Followers on LinkedIn, with Patricia Baxter - The Thought Leadership Podcast
New LinkedIn Feature You Need To Know About
LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already...more
LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more
Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize...more
LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more
When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and...more
With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional...more
LinkedIn is by far the most popular social media platform for both law firms and individual lawyers (ABA). And over the years, we’re seeing more and more law firms advertising on the platform. In fact, in 2022, 36.5% of Am...more
Social media makes up a significant portion of today’s marketing activity, with paid social media advertising representing a large chunk of marketing budgets. In fact, in 2022, ad spending on social media reached over $173...more
You’ve been on your marketing game: communicating consistently, following up, executing with purpose. And it’s working. New matters are coming in, and your team is at (or over) capacity for the foreseeable future....more
LinkedIn remains one of the top platforms for law firms. It is the #1 professional networking site, so it’s the perfect platform for those looking to establish their firm as an industry leader. LinkedIn has a robust set of...more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Digital marketing in all its forms is essential to appealing to the...more
Awards announcements seem to saturate attorney marketing. Although publicizing an award can be a great opportunity to advertise yourself and your firm, it should be done with care and purpose. Keep reading for five things to...more
For many lawyers, the mere suggestion that their firm should utilize online advertising is spine-tingling, and for a good reason. Even law firms with robust media budgets shudder at the thought of allocating funds to online...more
Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s...more
How can law firm marketers future-proof their marketing skills? What makes a great law firm marketer? Legal marketing is an ever-changing field, so it’s of the utmost importance that legal marketers ensure their skill set is...more
A quality lead is more precious than silver these days and, in the right hands, can be more valuable than gold. When prospecting for law firms for new clients, advertising on LinkedIn is among the more effective methods. ...more
While social media has become ubiquitous, attorneys are subject to particular restrictions online. During Ward and Smith’s 2017 In-House Counsel Seminar two attorneys reviewed some of the potential pitfalls in-house counsel...more
A New York State senator has introduced a bill that would make posting footage of a crime to social media with the intention of glorifying violence or becoming famous punishable by up to four years in prison and fines....more
New DAA App Brings Choice to Mobile - Bringing consumer choice to mobile applications, the Digital Advertising Alliance released “AppChoices,” a free app that will allow consumers to opt out of tracking on mobile...more
A Craigslist conviction. The highest court in Massachusetts upheld the conviction under the Bay State’s anti-harassment statute of a couple who posted fake Craigslist advertisements that caused a great deal of trouble for...more
SPECIAL FOCUS: Adding You to My Professional Network Emails May End Up Being Costly for LinkedIn as Publicity Rights Suit Moves Forward: A putative class action alleging that LinkedIn Corp. violated their right of...more
Our latest edition of the Corporate Law Report focuses on issues at the intersection of social media and the law: - Eagle v. Edcomm (aka: Who owns your LinkedIn account) - bringing social media charges against employees...more