News & Analysis as of

LinkedIn Business Development

LinkedIn – in whose professional interest?

by Seyfarth Shaw LLP on

LinkedIn is the biggest online network of professionals in the world. Many employers encourage staff to use LinkedIn to promote their organisation. While employees may share content relating to their organisation, they...more

Lateral Hire Integration Made Easier with LinkedIn

by Adrian Dayton on

The ethos of integration is as old as time. Think about it: the stories of Cinderella, Snow White, and Hansel and Gretel are all stories of integration gone badly....more

Is it time to refresh your social media training?

by Adrian Dayton on

Rainmakers know the impact that social media training can make. Last night, I had dinner with a good friend of mine, a partner at a prestigious law firm. This partner has brought in millions of dollars of business through...more

Lawyers, Is LinkedIn A Waste Of Your Time?

by Nancy Myrland on

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time...more

Business Development for Law Firms: Everything is Discoverable

by LawVision Group LLC on

I have great respect for my peers, clients, friends and colleagues in the legal industry. Given most of my focus is on revenue generation, client growth and acquisition which requires elements of my other passion,...more

10 Reasons To Share Articles to LinkedIn

by Adrian Dayton on

Is LinkedIn a waste of time? Is there really any point to sharing articles or thought leadership on LinkedIn? Sharing articles is a powerful marketing tool, and here are ten reasons why...more

Privacy Tip #59 – Check your Privacy Settings on Your LinkedIn Account

I am watching Game 7 of the World Series, and it is the bottom of the 8th and the score is 6-6. It is very difficult to concentrate on this blog post. So I am taking the easy way out and reminding you to check the...more

Focus to Grow: A Winning Practice Strategy for a Digital Age

by Knapp Marketing on

Lawyers often tell us they have limited time to devote to marketing and business development and want to know the most effective way to maximize their time. Without hesitation, our response is “specialize!” (Actually, because...more

Social Media Guide for Lawyers v. 3.0: LinkedIn for Lawyers

LinkedIn is a business-oriented social networking site with a membership of more than 300 million professionals from around the world, representing 150 industries. LinkedIn serves as an online resumé, offers the ability to...more

Build Your Network Like a Roman: Now…Before You Need It

by LawVision Group LLC on

During the early days of the Roman Empire, the Romans lost a war. They lost because they couldn’t support and resupply their armies out in the marshlands between Rome and their allies in Capua. Thirty years later, hostilities...more

Lawyers, Can We Please Talk About Auto Direct and Private Messages?

by Nancy Myrland on

Okay, raise your hands if, out of the blue, you’ve received a private message on LinkedIn, Twitter or Facebook that was so disconnected from your world that you wondered what that person was thinking....more

Best times for professionals to post to social

by Adrian Dayton on

The world is full of coincidences. Once in the airport of Salt Lake City, I ran into Natalie Cook on her way to Romania to do missionary work there. I had met her in high school, so we had a brief conversation and I wished...more

A Fundamental Misunderstanding

by Adrian Dayton on

“Does your firm use social media?” “Oh yeah, our marketing department takes care of all social media.” This is a common reply among law firms and shows a fundamental misunderstanding in the way social media...more

Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton

by JD Supra Perspectives on

Watch the hour-long video recording of a recent client webinar in which JD Supra's Adrian Lurssen talks to author, speaker, attorney, and entrepreneur Adrian Dayton about how law firm marketers can help their lawyers share...more

Ten Quick Ways to Build Your Network

by Adrian Dayton on

There is one rule for LinkedIn: Don’t connect with total strangers — unless they seem interesting, have the potential to turn into clients or could serve as referrals sources. Research by Kredible Technologies Inc. suggests...more

Here’s Your To-Do List for LinkedIn

by Adrian Dayton on

“I’m a creature of routine,” a successful law firm partner told me. “If I only had a list of things to do on LinkedIn, I know I could get those tasks completed on a daily basis. I just don’t know what to do.” OK. Here...more

Your Checklist for Twitter Success

by Adrian Dayton on

Social-media tools are easy to use. Changing our old behaviors can prove more difficult. To help lawyers make tools like LinkedIn and Twitter work for them and their practices, I’ve put together checklists — daily steps you...more

Social Media (Not) for Zombies

by Adrian Dayton on

Countless articles have been written about how professionals should strategically use social media to gain recognition and bring in business. But what about the completely mindless? You know—actual zombies. How would they use...more

Should we offer our lawyers marketing training?

by Ross Fishman on

Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort of...more

I Might Have To Smack You If You Do This On LinkedIn

by Nancy Myrland on

I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite....more

Lawyers Need to Drop the Hard Sell

by Adrian Dayton on

“Sales” is a dirty word at some law firms — one that brings to mind “Glengarry Glenn Ross” or a fast-talking used car dealer. But in an increasingly competitive marketplace, where firms fight one another to land work,...more

Social Media Guide for Lawyers v.2.0: How-To Guide to Social Media Platforms: LinkedIn for Lawyers

LinkedIn is a business-oriented social networking site with a membership of more than 50 million professionals from around the world, representing 150 industries. LinkedIn serves as an online resumé, offers the ability to...more

How to Make Clients Smile

by Adrian Dayton on

We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we...more

Of Soccer Balls and Social Media

by Adrian Dayton on

What do lawyers and Pakistani factory workers have in common? More than you think. Especially when it comes to innovation....more

And an Associate Shall Lead Them …

by Adrian Dayton on

There’s no point in connecting to the other lawyers in your firm on LinkedIn, right? I mean, you already know them. Wrong. LinkedIn.com, the premier social network for professionals across the world, isn’t just about...more

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