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Good2bSocial

Demand Generation Trends for Law Firms

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Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

Good2bSocial

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

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LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

Good2bSocial

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

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LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more

Good2bSocial

LinkedIn Pages: New Features for Legal Professionals

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LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

Nancy Myrland - Myrland Marketing & Social...

Lawyers, Should Your LinkedIn Profile Be More Conversational?

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and...more

Stefanie Marrone Consulting

The Legal Marketer’s Guide to Effectively Using LinkedIn to Support Their Law Firms and Lawyers

With its many functionalities, LinkedIn is an invaluable asset for law firms and the legal marketers who work at these firms, enabling them to showcase their firm’s expertise, build relationships and gain insights into...more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

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With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional...more

Good2bSocial

LinkedIn for Lawyers: Using LinkedIn to Reconnect with Old Clients

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As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more

Copo Strategies + Law Firm Editorial Service

Your personal LinkedIn posts are damaging your professional brand

Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more

Good2bSocial

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

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The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Good2bSocial

Social Media For Law Firms: Strategies for Success

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Social media is an integral part of today’s digital landscape, and it comes with some unique advantages. For one thing, you don’t have to spend a lot to see serious benefits. The more comfortable you are with social media,...more

International Lawyers Network

LinkedIn Strategy Unveiled: Elevate Your Professional Networking Game

In an era where LinkedIn reigns as a premier platform for professional networking, the notion of instant results and effortless connections can be misleading. Dispelling the myth of a magic formula, this post dives into the...more

International Lawyers Network

Mastering Modern LinkedIn: Strategies for Professional Success

In a digital age teeming with advice on LinkedIn utilization, it’s crucial to cut through the noise and focus on strategies that resonate with the demands of today’s professional landscape. Let’s rewind a bit and revisit the...more

Stefanie Marrone Consulting

How to Turn Your LinkedIn Followers Into Actual Business

Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more

Omnizant

LinkedIn Best Practices: June 2023 Algorithm Update

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As legal professionals, optimizing your LinkedIn presence is essential to grow your network, engage with potential clients, and showcase your expertise. The platform is moving away from casual, opinionated content and back...more

Stefanie Marrone Consulting

14 Ways Lawyers Can Create a Stronger Referral Network

From Stefanie Marrone, effective strategies that lawyers can employ to build a strong referral network....more

JD Supra Perspectives

Five Tips to Get Your Lawyer Biography Noticed

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Lance Godard shares five do's and don'ts to make your attorney bio stand out, whether on LinkedIn, your firm profile, or in the program notes for your next speaking gig....more

Good2bSocial

Implement These Strategies To Outsmart The LinkedIn Algorithm

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You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing...more

Omnizant

Want to Leverage LinkedIn for Business Development?

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Most attorneys know they should have a LinkedIn profile—but there’s a major difference between having a profile and using it wisely! LinkedIn can be an extremely powerful tool for attorneys, and it’s easier than you may think...more

Legal Internet Solutions Inc.

Ask Me Anything: Building Your Personal Brand on LinkedIn

Only 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net 9 billion impressions. What does that mean? Almost no one is leveraging the power of the network, so those who do have a...more

Good2bSocial

20 Ways to Accelerate Business Development for Lawyers

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The business world today is hyper-focused on digital connectedness, particularly during the pandemic. Lawyers are traditionally reliant on in-person business development, networking, and word-of-mouth. However, the days of...more

Foley & Lardner LLP

Can you introduce me to your network?

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We have all heard the saying, “It’s not what you know, it’s who you know,” and it’s often very true. Personal relationships of trust and confidence are the building blocks of business. Building relationships early in...more

Good2bSocial

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

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LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more

Legal Internet Solutions Inc.

Yes! You Can Actually Develop New Business on LinkedIn!! Understanding LinkedIn’s Social Selling Index

Social selling has become an essential part of a modern business development strategy, and LinkedIn is the best place to do it. For years, by sharing insights and articles relevant to their industry on LinkedIn, people who...more

Good2bSocial

How Lawyers Can Add an Intro Video to Their LinkedIn Profile

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LinkedIn continues to evolve and one of its latest features allows users to add an intro video to their profile. Here’s what you need to know about how lawyers can add an intro video to their LinkedIn profiles....more

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