LinkedIn continues to evolve and one of its latest features allows users to add an intro video to their profile. Here’s what you need to know about how lawyers can add an intro video to their LinkedIn profiles.

Creator mode is a new setting on LinkedIn. It’s accessible via your dashboard and is designed to help users grow their reach on the platform. You can turn on creator mode to get access to additional tools and features that help you create content and increase your audience base on LinkedIn. Users can take advantage of this mode if they meet certain criteria, and then they can get access to creator tools such as LinkedIn Live video. 

Video, in particular, is helpful for highlighting user skills in a more defined way. This is very important for those promoting their expertise as well as job-seekers. According to LinkedIn research, 79% of hiring managers in the study believed video had become really important in their search for candidates. 

How Lawyers Can Add an Intro Video to Their LinkedIn Profile

In short, when users upload this introductory video to their profile, an orange circle will appear around their profile photo. Other people can simply tap on the picture and the intro video will begin. Once you record a cover video, LinkedIn will play the first three seconds of the video over your profile photo. This draws the visitor’s eye to your photo, where hopefully they will be enticed to click to learn more. 

Here are a few ideas for 30-second intro videos: 

• Testimonials from clients
• Legal tips or updates on legal processes
• Interviews with executive team members or other experts
• Tutorials
• Introduction to your firm
• Promotional content related to your latest thought leadership
• A brief introduction to pique interest in gated content
• Event updates or marketing of a digital event

Nervous about recording a great video? Try these tips: 

• Put yourself in the frame. Center yourself, but keep in mind that the “play now” arrow will appear over the thumbnail. Maintain eye contact. 
• Use an easy video editor like iMovie to add text or make other simple changes and improvements. 
• Green screens can be helpful for eliminating background clutter. It’s also helpful for talking to viewers while holding or showing things. 
• Smile! People naturally seem more friendly when they smile, and that’s appealing to viewers. Don’t be afraid to move around a little or use your hands; show some personality. 
• Always add a description for your video that gives a better explanation of who you are. LinkedIn provides a space of 1,300 characters to do this. You can also add hashtags or @ mentions. 

Takeaway: 

LinkedIn does a great job of helping users to share more of their personal stories and maximize their online presence. Make sure to research and take advantage of new features like the intro videos. 

We’ve helped many law firms and businesses in the legal industry harness LinkedIn and other social media platforms to drive growth.