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California Ballot Referendum on CCPA Will Have Significant Effects on AdTech

On Election Day, California voters approved a ballot measure, Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA).  Referred to by some as CCPA 2.0, the CPRA amends certain provisions of the paradigm...more

CCPA Compliance Meets Trade Secret Protection: A Peaceful Coexistence?

Since the California Consumer Privacy Act (CCPA) went live on January 1, 2020, businesses have been working to develop procedures for lawfully complying with requests from California consumers relating to their personal...more

California AG Releases Second Set of Modified CCPA Regulations

On March 11, 2020, the California Attorney General published a third version of the proposed regulations to implement the California Consumer Protection Act....more

Ad Industry Split on Cookies and CCPA

Owners of websites and mobile applications that utilize cookies and other tracking technologies, e.g., pixels, app SDKs (tracking technologies), for interest-based advertising and other activities inherently share data across...more

California AG Releases Modified CCPA Regulations

On February 7, 2020 the California Attorney General published a second version of the proposed regulations to implement the California Consumer Protection Act....more

Hoping for a New Year’s Resolution: Clarity on the Sale of Personal Information of California Minors

Those who keep an eye on privacy laws may be familiar with how monumental the Children’s Online Privacy Protection Act (COPPA) was when it first became effective in 1998....more

Just When You Thought It Was Safe to Go Back into the Water – CCPA 2, the Sequel

If you’ve been feeling encouraged about your company’s preparation for the California Consumer Privacy Act’s (CCPA) launch on January 1, 2020, you may not want to breathe a sigh of relief just yet. ...more

CCPA Regs: “This is the Meat on the Bones….”

“Data is today’s gold. Everyone is rushing to mine data. Here in California, we are not unfamiliar with gold rushes… [in fact,][w]e are better than Captain Kirk and the Enterprise. We are going [with the CCPA regulations] to...more

IAB Previews Solution for Interest-Based Advertising and CCPA ‘Do Not Sell’ Right

On September 17, 2019, numerous stakeholders in the digital advertising industry, including publishers, advertisers/brands, AdTech companies, and law firms (including numerous representatives from BakerHostetler) convened at...more

CCPA Amendments – Where They Stand Today

A little more than 100 days prior to the effective date of the California Consumer Privacy Act (CCPA), six amendments (A.B. 25, A.B. 874, AB 1146, A.B. 1202, A.B. 1355 and A.B. 1564) to the act were approved by California...more

Summer Is Over – It’s CCPA and NV Crunch Time

It is less than 120 days until California’s ground-shifting new privacy regimen – the California Consumer Privacy Act (CCPA) – goes into effect. ...more

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