News & Analysis as of

Adtech

Troutman Pepper Locke

Courts Expand CCPA’s Private Right of Action

Troutman Pepper Locke on

Two courts in 2026 have allowed CCPA claims to proceed based on adtech use without addressing whether adtech discloses “personal information” under the CCPA - According to plaintiffs’ interpretation of a May 2026 decision...more

Loeb & Loeb LLP

Pre-Motion Leverage in Privacy and Ad Tech Class Actions: Using Technical Fluency to Force Early Resolution

Loeb & Loeb LLP on

Companies facing privacy class actions, pixel tracking claims and data-sharing allegations often assume the real fight begins at class certification or summary judgment. In reality, the outcome is frequently shaped much...more

Troutman Pepper Locke

Privacy Litigation Report: Takeaways From April 2026 Decisions

Troutman Pepper Locke on

(1) Plaintiffs who expand their class definition beyond the complaint risk losing both certification and their class representative on limitations grounds; (2) Banners that require users to interact before accessing website...more

Loeb & Loeb LLP

Privacy Litigation Update: California Court Rejects "Trap and Trace" Cookie Claims

Loeb & Loeb LLP on

Website advertising technology has been the subject of much recent litigation. While California plaintiffs have sought to reframe website cookies as illegal "trap and trace" devices in violation of the California Invasion of...more

Paul Hastings LLP

Website Tracking Technologies Under Scrutiny: A New Liability Frontier Under the DOJ Bulk Data Transfer Rule

Paul Hastings LLP on

Even though the DOJ Bulk Data Transfer Rule does not contain a private right of action, plaintiffs continue to look for new ways to bring claims against companies for alleged violations of the Rule. A recently filed complaint...more

Thompson Coburn LLP

Supreme Court Takes Up VPPA ‘Consumer’ Question: A Potential Inflection Point for Pixel-Driven Video Privacy Class Actions

Thompson Coburn LLP on

On January 26, 2026, the U.S. Supreme Court granted certiorari in Salazar v. Paramount Global (d/b/a 247Sports), a case that squarely presents a question driving a substantial share of modern Video Privacy Protection Act...more

Parker Poe Adams & Bernstein LLP

California Attorney General Continues to Emphasize Effective Recognition of Consumer Opt-Out Rights

Recent enforcement activity by the California attorney general underscores a sustained regulatory focus on whether businesses meaningfully recognize and operationalize consumer opt‑out rights under the California Consumer...more

Ballard Spahr LLP

CIPA Reform in 2026: What Website Operators Need to Know

Ballard Spahr LLP on

Over the last few years, businesses, nonprofits, and other website operators have seen thousands of lawsuits and arbitrations filed under the California Invasion of Privacy Act (CIPA) alleging that the use of ubiquitous...more

Troutman Pepper Locke

12 Days of Regulatory Insights: Day 8 – How State AGs Are Rewriting Social Media Rules — Regulatory Oversight Podcast

Troutman Pepper Locke on

In this episode of our special 12 Days of Regulatory Insights podcast series, Ashley Taylor, co-leader of Troutman Pepper Locke’s State AG team, sits down with Privacy and Cyber chair Ron Raether to discuss how state...more

DLA Piper

Inside Competition: November 2025

DLA Piper on

Inside Competition is designed to help companies identify key legal developments in antitrust and competition law in the United States....more

DLA Piper

New York federal court applies broad preclusive effect and adopts DOJ’s Google ad tech ruling

DLA Piper on

The United States District Court for the Southern District of New York recently ruled, in favor of publishers and advertisers, that Google monopolized worldwide markets for publisher ad servers and ad exchanges and unlawfully...more

McGuireWoods LLP

California’s CIPA Jurisprudence Is Unworkable: The Legislature Should Fix It—Starting With SB 690

McGuireWoods LLP on

California’s Invasion of Privacy Act (CIPA) is a 1967 criminal wiretapping statute being stretched to govern 2025-era internet technologies. The result has been a patchwork of conflicting decisions that turn on...more

McDermott Will & Schulte

The saga continues: European Commission fines Google €2.95 billion for self-preferencing

McDermott Will & Schulte on

On September 5, 2025, the European Commission imposed a EUR 2.95 billion fine on Google, concluding an ongoing major antitrust probe dating back to 2012 into abusive practices in the advertising technology sector (AdTech)....more

Robinson+Cole Data Privacy + Security Insider

AppLovin Faces SEC Scrutiny Over Alleged Data Practices

On October 6, 2025, Bloomberg reported that the Securities and Exchange Commission (SEC) has launched an investigation into AppLovin Corporation’s data-collection practices, following an alleged whistleblower complaint and a...more

Coblentz Patch Duffy & Bass

CPPA Enforcement Actions: Key Lessons from Honda, Todd Snyder, and Healthline

The California Privacy Protection Agency (CPPA) is now in its second year with full enforcement powers and has begun to exercise its authority under the California Consumer Privacy Act (CCPA) in significant ways in 2025. With...more

Ice Miller

Heightened Ad Tracking Risks After Jury Verdict Against Meta

Ice Miller on

A recent California federal jury verdict against Meta Platforms Inc. has sent a clear message to businesses: tracking technologies can pose serious legal and reputational risks if not deployed responsibly. ...more

Fenwick & West LLP

DOJ’s Monopolization Wins Against Google May Spur Greater Enforcement Activity Under Trump 2.0

Fenwick & West LLP on

On April 17, 2025, U.S. District Judge Leonie Brinkema held that Google had violated both Sections 1 and 2 of the Sherman Act by unlawfully monopolizing the publisher ad server and ad exchange markets and engaging in...more

Kelley Drye & Warren LLP

[Event] Health Insights and Beyond: AdTech Privacy Challenges and Opportunities - May 14th, New York, NY

Join Kelley Drye and the Interactive Advertising Bureau (IAB) for an in-person workshop designed to explore the intersection of health information, adtech, and privacy law, sensitive health information, and advertising...more

Barnea Jaffa Lande & Co.

U.S. Scores New Legal Antitrust Victory Over Google

The US government, led by President Trump, has recorded another big win in the battle that US law enforcement agencies have been waging for years against Google.   This time, a federal court issued a landmark ruling stating...more

Lowenstein Sandler LLP

Privacy Implications of Real-Time Bidding – Lessons From the Mobilewalla Enforcement Action

Lowenstein Sandler LLP on

With advances in digital technology and consumers’ insatiable appetite for “free” content, the advertising technology industry (AdTech) has played a crucial role in delivering highly personalized ad campaigns to consumers...more

Ius Laboris

Data, Privacy & Cyber: Ten Top Trends for 2025

Ius Laboris on

In the fast-paced, ever-changing world of data, privacy, cyber, and AI, staying ahead of the curve is crucial. To mark Data Protection Day 2025, we've identified ten key themes that might significantly impact our clients in...more

BCLP

EMEA - Data Privacy, Digital and AI Round Up 2024/2025

BCLP on

As expected in the data privacy and digital space, 2024 shaped up to be a year full of guidance, consultations, regulatory focus areas and legislative updates. Artificial Intelligence (AI) remained a hot topic with...more

A&O Shearman

DOJ Fails To Secure Jury Trial In Adtech Monopoly Suit After Damages Claim Mooted By $2.3 Million Cashier’s Check

A&O Shearman on

On June 11, 2024, the United States District Court for the Eastern District of Virginia granted defendant’s motion to dismiss plaintiffs’ damages claim in a lawsuit brought by the Department of Justice and eight states...more

Benesch

Privacy Points 2024: Recap and What to Watch For in 2024

Benesch on

Last year proved to be a big year in data protection with U.S. state data protection laws popping up across the country, the FTC updating its guidance and regulations on everything from data breaches and biometric...more

WilmerHale

2024 Privacy Law Preview

WilmerHale on

As we have detailed previously, 2023 was a landmark year for privacy law, featuring numerous developments at the federal, state and international levels, ranging from newly enacted statutes to massive regulatory enforcement...more

42 Results
 / 
View per page
Page: of 2

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide