Influencers who received goods or services free of charge from companies and then link to them on their social media channels, for example, by placing what is known in Germany as a "tap tag," generally have to label such...more
Influencer, die von Unternehmen kostenlos Waren bzw. Dienstleistungen erhalten und diese anschließend auf ihrem Social-Media-Kanal verlinken, beispielsweise durch das Setzen eines „Tap Tags“, haben die Beiträge grundsätzlich...more
Due to diverging case law by the courts of instance, there has been considerable legal uncertainty with regard to influencer-marketing in Germany. The obligation of influencers to label certain posts as advertising has not...more
9/13/2021
/ Advertising ,
Competition ,
Endorsements ,
Germany ,
Influencers ,
Instagram ,
Marketing ,
Online Endorsements ,
Social Media ,
Unfair Competition ,
Websites
A well-known German influencer has to mark her posts on Instagram as advertising if she uses so-called “tap tags” to link her posts with the Instagram profiles of other brands. This was recently decided by the Higher District...more
10/7/2020
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
EU ,
Germany ,
Influencers ,
Instagram ,
Marketing ,
Online Endorsements ,
Social Media ,
Unfair Competition ,
Websites
Consumer-facing companies are increasingly utilizing social media influencers to get their advertising to targeted audiences and to learn how their products are working for real people. This innovative form of advertising is...more