The realism of video games is intensified by the inclusion of products and brands we recognize from daily life. Can the thrill of such verisimilitude coexist alongside the rights of trademark owners?...more
8/25/2019
/ Brand ,
Corporate Counsel ,
Dilution ,
False Advertising ,
First Amendment ,
Free Speech ,
Intellectual Property Protection ,
Lanham Act ,
Motion for Summary Judgment ,
Popular ,
Rogers Test ,
Trade Dress ,
Trademark Infringement ,
Trademark Ownership ,
Trademarks ,
Video Games
The contact lens juggernaut 1-800-Contacts has long been aggressive about curbing competitors’ use of “1-800-Contacts” as an online search keyword. On November 17, 2018, the Federal Trade Commission (FTC) held that fourteen...more
2/27/2019
/ Advertising ,
Anticompetitive Behavior ,
Antitrust Violations ,
Corporate Counsel ,
Federal Trade Commission (FTC) ,
FTC Act ,
Keyword Advertising ,
Keyword Search ,
Section 5 ,
Settlement Agreements ,
Trademark Infringement ,
Trademarks