Podcast: The Briefing by the IP Law Blog - Keeping an Eye on Warby Parker Adwords Trademark Infringement Lawsuit
The Briefing by the IP Law Blog: Keeping an Eye on Warby Parker Adwords Trademark Infringement Lawsuit
Why contextual search matters in modern eDiscovery workflows becomes clear when you face vast amounts of emails, chats, documents, and collaboration data under the pressure of tight deadlines with significant consequences....more
A recent Pennsylvania Supreme Court ruling could have broad implications for internet privacy, and employers should take note. The state’s high court ruled in December that individuals do not have a reasonable expectation of...more
eDiscovery presents no shortage of complex and time-consuming challenges. This post covers the hardest of them all: working with Hebrew and Arabic search terms. Simply put, it's a nightmare. The combination of code-switched...more
Editor’s Note: Courts continue to shape the evolving balance between emerging technologies and long-standing practices in eDiscovery. Recent rulings in Mosaic LLM, Tecfidera, and Soqui collectively highlight a critical...more
Legal marketers often come to us and ask the burning question: “How long will it take the SEO strategy to start working?” The answer might disappoint those seeking instant results, but it’s crucial to understand from the...more
This article is the third in a series of “Search Term Translation for eDiscovery” blogs by Robert Wagner. Today we discuss the humble proximity search operator (W/###) and its role as a crucial tool for boosting search...more
Here’s a reality check that might sting a little: the last thing a referred client does before contacting you isn’t pick up the phone—it’s fire up Google. That warm referral from your best client? It comes with a digital...more
The consumer AI landscape is evolving at breakneck speed, fundamentally reshaping how humans connect, create, and experience the world and what they expect from the digital platforms they interact with on a daily basis....more
A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more
Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
Having a law firm website rich in relevant content is key to the success of many law firms’ marketing strategy. The search engines reward websites that contain helpful information for those seeking it out on legal topics....more
It goes without saying, workplace communication has transformed. Gone are the days when structured emails dominated business interactions. Today, collaboration tools like Slack, Microsoft Teams, and Google Chat have taken...more
What is Domain Authority? One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more
The Ninth and Second Circuit Courts of Appeal recently issued decisions confirming that competitive keyword advertising does not create a likelihood of confusion where the plaintiff’s trademark does not appear in the...more
Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more
Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more
The Productivity Paradox: Does more technology mean less growth? Is there scope to use AI in commercial contracts? Will it save time, or ultimately cost more time in review and pose greater risk?...more
Noting how rare it is for trademark infringement cases to be decided on summary judgment, the US Court of Appeals for the Ninth Circuit affirmed a district court’s grant of summary judgment finding that the plaintiff law firm...more
Kattison Avenue examines the latest topics in advertising law affecting today's advertisers, advertising and promotions agencies, technology developers, content producers and entertainment companies....more
In October 2024, both the US Courts of Appeals for the Second and Ninth Circuits issued published decisions that rejected trademark infringement claims based on advertising in keyword searches. While not precedent-breaking,...more
This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more
In the fast-paced world of legal due diligence, efficiency and accuracy are paramount. Law firms often face the daunting task of sifting through massive volumes of documents to uncover relevant information. This process can...more
Search engines based on Generative AI, known as Generative Search Engines (“GSE”), provide actual answers to user queries, not just website links. These links suggest dozens, hundreds, if not thousands of websites where...more
As data volumes grow, the use of technology to make sense of it is increasing – especially within disputes and investigations where the key data is buried within thousands or millions of documents, emails, text messages,...more
Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more