Commercializing user-Generated Content: Five risk reduction strategies -
We’re in the midst of a seismic shift in how companies interact with user-generated content (UGC).
For years, companies were happy simply to...more
Mixed Messages: Courts Grapple With Emoticons and Emoji -
Emoticon and emoji are ubiquitous in online and mobile communications; according to one study, 74 percent of Americans use emoticons, emoji and similar images...more
Because content posted online can be accessed nearly anywhere, courts regularly face the issue of whether they have personal jurisdiction over a defendant who posted material to the web or a social media site. Recently, one...more
How To Protect Your Company’s Social Media Currency -
Today’s companies compete not only for dollars but also for likes, followers, views, tweets, comments and shares. “Social currency,” as some researchers call it, is...more
4/29/2016
/ Clickwrap Agreements ,
Data Security ,
Digital Single Market ,
EU ,
EU-US Privacy Shield ,
Internet of Things ,
IP License ,
Online Reviews ,
Protected Concerted Activity ,
Social Media ,
US-EU Safe Harbor Framework
Welcome to the newest issue of Socially Aware, our Burton Award winning guide to the law and business of social media. In this edition, we offer tips for a successful—and legal—advertising campaign; we examine a New York...more
3/9/2016
/ Advertising ,
B2C ,
Big Data ,
Digital Goods ,
Discovery ,
Discovery Rule ,
EU ,
Facebook ,
Federal Trade Commission (FTC) ,
Internet Retailers ,
Marketing ,
Mobile Apps ,
Native Advertising ,
Social Media ,
Terms and Conditions ,
User-Generated Content
Courts have generally categorized such online agreements into two types: “clickwrap” agreements and “browsewrap” agreements.
Clickwrap agreements—which require a user to check a box or click an icon to signify agreement...more
While discovery of social media information has been commonplace for some time, courts are still struggling with when such discovery should be allowed. While courts generally hold that normal discovery rules apply to social...more