The customer service agent sympathetically responding to your chat messages about a delayed order, the player fiercely competing against you in an online match, the coach sending you motivational messages and workout advice:...more
When we published our first XR survey report in 2016, major media outlets were still skeptical about whether XR, or Extended Reality, would live up to the hype, and industry respondents cited a lack of compelling content,...more
Augmented reality (AR) and virtual reality (VR) are showing clear signs of a growing industry—with increased investment, exciting new content (and types of content) and technological advancements. But with growth comes new...more
Could 2016 be the year when augmented reality (AR) and virtual reality (VR) finally take off?
The launch of Pokémon Go in July took the world by storm, with downloads of the AR game reaching more than 100 million within...more