They say imitation is the sincerest form of flattery. Nowhere is this imitation more unwelcome than when it comes to a company’s intellectual property. Intellectual property laws and the protection they offer ensure that a...more
The harm caused to brands by counterfeiting goes far beyond loss of sales or profits. Fake goods jeopardize public health and safety when a brand’s trademark is applied to a sub-standard and potentially harmful product. This...more
In our previous blog post, “Brands Beware!!! FTC Scrutinizing Influencer Posts for Compliance with Endorsement Guides,” we reported that the Federal Trade Commission (“FTC”) had issued more than 90 letters to brands and...more
7/18/2017
/ Advertising ,
Brand ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Social Media ,
Websites
The Federal Trade Commission (“FTC”) has been cracking down on brands for paying Instagram users to endorse their products or to share brand content without disclosing the relationship. Indeed, the recent settlements entered...more
1/23/2017
/ Advertising ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Gaming ,
Hashtags ,
Instagram ,
Online Endorsements ,
Personal Brands ,
Popular ,
Social Media ,
Sponsors
Does your company’s wholly-owned subsidiary own trademarks in its own name? Has your company acquired any companies that own trademarks? If so, your company’s use of those trademarks will not prevent cancellation of those...more