“What’s in a name?” That which we call a good, by any other name, would it be as valuable? Conceiving a trademark is much like crafting a poem – it should be original, distinctive, and memorable. Like Shakespeare’s language,...more
1/22/2026
/ Arbitrary Marks ,
Business Assets ,
Business Strategies ,
Business Valuations ,
Descriptive Trademarks ,
Fanciful Marks ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Trademark Enforcement ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Opposition Proceedings ,
Trademark Registration ,
Trademarks ,
Valuation
The Cetaphil #GameTimeGlow commercial, aired before the 2024 Super Bowl, has garnered attention for its portrayal of a father and daughter bonding over football, indirectly tied to Taylor Swift’s appearances at Kansas City...more
2/19/2024
/ Celebrities ,
Dilution ,
Endorsements ,
Intellectual Property Protection ,
Lanham Act ,
Likelihood of Confusion ,
Misappropriation ,
Name and Likeness ,
Taylor Swift ,
Trademark Infringement ,
Trademarks
The US Congress passed the Trademark Modernization Act of 2020 on December 21, 2020 (H.R. 6196), which sets forth new trademark rules that will take effect on December 21, 2021. The details of how these new rules will be...more
Earlier this year, the United States Patent and Trademark Office (USPTO) issued a new Trademark Exam Guide Rule requiring new US trademark applications, filed on or after February 15, 2020, to include an email address for the...more