News & Analysis as of

Name and Likeness

Eversheds Sutherland (US) LLP

Film Room: Unpacking Another Sports Betting Scandal

Last week, another betting scandal rocked the sports world, this time directly impacting college sports. In this week’s Film Room, we highlight the allegations that are most relevant to the college game. We also circulate...more

McDermott Will & Schulte

All rise: Here comes the real judge

The US Court of Appeals for the Federal Circuit sustained the Trademark Trial & Appeal Board’s refusal to register trademark applications (over oppositions) for two character marks and a design mark based on the Board’s...more

Davis Wright Tremaine LLP

New York State of Mind: Recent Laws in the Empire State Reshape How Content Creators and Advertisers May Use AI

On December 11, 2025, the same day the Trump Administration unveiled its Executive Order aimed at preempting state AI regulations, New York enacted two landmark laws targeting consumer-facing uses of AI. While applauded by...more

Bradley Arant Boult Cummings LLP

Enforcing After House: The College Sports Commission and the Future of NIL Regulation

The College Sports Commission (CSC) was established to oversee compliance with and enforcement of collegiate Name, Image, and Likeness (NIL) rules following the House settlement....more

Jackson Lewis P.C.

Beyond the Court: NCAA Infractions Turn into Federal Indictments

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On Jan. 15, 2026, the Department of Justice (DOJ) announced charges and released indictments for 26 people related to an international conspiracy to fix Division I men’s basketball games. The alleged scheme involved the...more

Davis Wright Tremaine LLP

Stay ADvised: 2026, Issue 2

New York AG Scrutinizes Instacart's Algorithmic Pricing Practices - On January 8, 2026, the New York Attorney General's Office sent a formal information request to Instacart seeking details about its pricing practices and...more

Arnall Golden Gregory LLP

The Pitch - December 2025

The Pitch newsletter is a monthly update of legal issues and news affecting or related to the music, film and television, fine arts, media, professional athletics, eSports, and gaming industries. The Pitch features a diverse...more

Troutman Pepper Locke

This Is SPARTA: The FTC’s Formal Inquiry and a Sea Change in Federal Oversight of College Sports Agents

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After decades of minimal federal activity, the Sports Agent Responsibility and Trust Act (SPARTA) is drawing renewed attention. A January 2026 Federal Trade Commission (FTC) inquiry into sports agent practices may signal a...more

Troutman Pepper Locke

Enforcement on the Horizon: CSC Issues NIL Guidance

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On January 8, the College Sports Commission (CSC) issued guidance in direct response to a recent news report from Yahoo Sports that examined college football student-athletes being offered third-party NIL deals that violate...more

Loeb & Loeb LLP

FTC Puts Student-Athlete Representation Back in the Spotlight

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The Federal Trade Commission (FTC) has sent a clear signal to the sports industry: Compliance with the Sports Agent Responsibility and Trust Act (SPARTA) is back on the enforcement radar....more

Bricker Graydon LLP

[Webinar] K-12 Athletic Symposium: 2026 NIL Updates & More! - January 23rd, 9:00 am - 11:30 am ET

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Join Bricker Graydon Wyatt’s K–12 Athletics Team for an Athletics Symposium! Spend more than two hours with leading school law and athletics experts—including special guest Ron Sayers from OHSAA—as we take a deep dive into...more

Skadden, Arps, Slate, Meagher & Flom LLP

Two Newly Enacted New York Laws Will Regulate Certain AI-Generated Images

An amendment to General Business Law (S. 8420) applies to any person or entity that produces or creates advertising content. If such advertisements feature a “synthetic performer” — defined as a digitally created asset using...more

Eversheds Sutherland (US) LLP

Film Room: CSC announcements and NIL deal flow report

Last week, the College Sports Commission (CSC) issued two key announcements, one regarding the impact of new scholarships on the institutional cap and the other reiterating rules and approach to third-party NIL in light of...more

Troutman Pepper Locke

The Issue in Enforcing Student Athlete Revenue Sharing Contracts Resurfaces Amid Demond Williams Attempted Transfer

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On January 6, 2025, University of Washington standout quarterback Demond Williams announced that he plans to enter the NCAA transfer portal just four days after reportedly signing a contract with Washington football for the...more

Eversheds Sutherland (US) LLP

Film Room: NCAA Bylaws, CSC Policies And Contractual Terms Thrust Into Focus By Transfer Activity

Happy New Year! 2025 was a monumental year in college sports. As we open 2026, somehow the pace of regulatory and commercial activity continues to accelerate. While most were celebrating the new year or taking down...more

Troutman Pepper Locke

New York Enacts Laws Requiring Advertising Disclosures and NIL Consent for Artificial Intelligence

Troutman Pepper Locke on

On December 11, 2025, New York Governor Kathy Hochul signed into law two bills governing the use of artificial intelligence (AI) in advertising. The governor’s office described the bills as “first-in-the-nation legislation to...more

Foley Hoag LLP - Making Your Mark

Marketing Meets IP: How to Stay Creative Without Crossing Legal Lines

In today’s fast-paced digital landscape, marketing teams are under constant pressure to create bold, engaging campaigns. But creativity often collides with legal risk, especially when referencing other brands, copyrighted...more

Arnall Golden Gregory LLP

The Price of the Transfer Portal: What Happens to an NIL Deal When a Student-Athlete Transfers?

Key Takeaways - NIL agreements may carry enforceable exit costs despite transfer rights. The University of Georgia Athletic Association’s action against former linebacker Damon Wilson II shows that NIL contracts may impose...more

Fox Rothschild LLP

B1G Time Coaching – A Look Into Matt Campbell’s Contract with Penn State

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The college football coach carousel is in full swing and in this era of college football, each school competes in an arms race of sorts for not only the top players, but also the top football coaches. This blog post focuses...more

McDermott Will & Schulte

Emerging leagues, emerging opportunities: Strategic investments in new professional sports

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Professional sports represent a sought-after investment sector, with valuations continuing to climb. There are a growing number of investment opportunities in emerging sports like pickleball, lacrosse, and women’s soccer....more

Troutman Pepper Locke

The Five-Year Rule Under Fire — Again: Ortega v. NCAA and the Latest Antitrust Challenge to Eligibility Limits

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The NCAA’s five-year eligibility rule continues to face sustained antitrust scrutiny. The most recent challenge has been raised in the Southern District of Iowa by Cuban-born Division I wrestler Reineri Andreu Ortega in the...more

Proskauer Rose LLP

Three Point Shot - December 2025

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The famous acrobatic, ball-spinning exhibition basketball team, the Harlem Globetrotters (the “Globetrotters”), recently found itself playing defense, not on the hardwood (against their archrival, the Washington Generals) but...more

Loeb & Loeb LLP

The Sports Law Playbook: Q4 2025

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Happy holidays from The Sports Law Playbook, as we close out 2025 with a look at the forces redefining how sports are built, financed and protected. This quarter, we examine the rapid rise of emerging sports leagues,...more

Morgan Lewis - Tech & Sourcing

Key Santa Clauses: Unwrapping Performer Contracts

The holiday season often brings an increase in events featuring Santa Claus, themed characters, or other performer—but have you ever thought about the contractual clauses Santa agrees to in connection with his appearances at...more

BakerHostetler

Lights, Camera, Disclosures, Consent: New York’s New AI Laws Take Center Stage

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Brands and agencies, take note: Whether or not your commercials are subject to SAG-AFTRA, with these new New York bills, additional disclosures and consents are now required when using synthetic performers and digital...more

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