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From Rubio's Joke to the Supreme Court: The Journey of 'Trump Too Small' in Vidal v. Elster

Does the Lanham Act’s restriction on registration of trademarks that include an individual’s name without the consent of such individual violate the Free Speech Clause of the First Amendment, even when the mark expresses...more

It Takes Two To Taco: Taco John’s Abandons “Taco Tuesday” Trademark Registration

On July 18, 2023, the phrase “Taco Tuesday” was returned to the public after Taco John’s submitted a notice of abandonment for its TACO TUESDAY trademark registration before the United States Patent & Trademark Office’s...more

Who Let the Dogs In? How the Supreme Court Chewed Up Parody

Can an alleged trademark infringer avoid the likelihood-of-confusion test by claiming its use is an “expressive work”? In Jack Daniel’s Properties, Inc. v. VIP Products LLC, 599 U.S. __ (2023), the Supreme Court recently...more

Hermès Successfully Defends its Trademark in the Metaverse

How far does a trademark extend into the digital art world? French luxury fashion brand Hermès sought to answer this question in its precedent-setting case against artist Mason Rothschild, which concluded with a win for...more

Trademark Owners: What You Should Know About the USPTO’s Final Rules Implementing the TMA

The Trademark Modernization Act (TMA) was signed into law on December 27, 2020, and the United States Patent & Trademark Office (USPTO) recently announced its final rules for implementing the TMA, the majority of which will...more

Landmark Trademark Protection Case Before Supreme Court

United States trademark law makes a strong distinction between “descriptive” and “generic” terms. The former are potentially accorded substantial benefits, while the latter can never be entitled to protection and are not...more

New USPTO Rule Likely To Increase Spam

The United States Patent and Trademark Office (USPTO) just issued new rules that directly affect trademark owners. Going forward, trademark applicants, registrants, and parties to a proceeding before the Trademark Trial and...more

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