On June 22, the Federal Trade Commission ("FTC") announced that it would settle its first-ever enforcement action against a mobile advertising company, InMobi. InMobi agreed, subject to court approval of the settlement, to...more
On September 1, 2015, the Digital Advertising Alliance ("DAA") began enforcing the application of its Self-Regulatory Principles for Online Behavioral Advertising and Multi-Site Data (the "OBA Principles", the "MSD...more
9/15/2015
/ Advertising ,
Behavioral Advertising ,
Covered Entities ,
Data Privacy ,
Data Protection ,
Data-Sharing ,
Digital Advertising Alliance ,
Direct Marketing Association ,
Geolocation ,
Mobile Apps ,
Online Advertisements ,
Popular ,
Prior Express Consent ,
Self-Regulatory Organizations ,
Transparency
On July 10, 2015, the Federal Communications Commission (FCC or Commission) released an order that purports to respond to numerous different petitions asking the agency for clarification regarding the federal Telephone...more
7/19/2015
/ Auto-Dialed Calls ,
Declaratory Rulings ,
Exemptions ,
FCC ,
Mobile Apps ,
Prior Express Consent ,
Reassigned Phone Numbers ,
Revocation ,
Smartphones ,
TCPA ,
Text Messages
In its August 1st report entitled "What's the Deal — An FTC Study on Mobile Shopping Apps," the FTC provides guidance on various disclosures that should be made by mobile apps along with reinforcing a number of prior...more