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5 Things Companies Should Know About The Trademark Office’s “New” Approach to Genericness

At the end of last month, the United States Patent and Trademark Office (“USPTO”) released a guide clarifying how they were approaching the refusals of applied-for marks that could be generic. In the past, examining attorneys...more

When To File A Trademark Application

One of the questions we hear the most from current and prospective clients is whether they should be filing a federal trademark application to protect a certain trademark. This question is often followed up with the question...more

Booking.trademark!

On Monday the Supreme Court issued a highly anticipated decision in United States Patent and Trademark Office v. Booking.com, ruling that a term is generic for a class of goods or services only if the term has that meaning to...more

What Day Is It?!

If you ever forget what day it is, all you need to do is check out the Instagram account of Lebron James, and he can tell whether it’s “Taco Tuesday!!” On August 15, 2019, James took things a step further and filed a...more

New USPTO Rule Requires U.S.- Licensed Attorneys

Beginning August 3, 2019, all foreign-domiciled trademark applicants, registrants and parties to Trademark Trial and Appeal Board (TTAB) proceedings must be represented by an attorney who is licensed to practice in the United...more

Scandalous As…

Fuct, a L.A. based clothing brand will be infront of the U.S. Supreme later this month. In the past, the United States Patent and Trademark Office (“USPTO”) has prohibited registration of marks that constitute immoral or...more

Sculpting Brand Protection With Non-Traditional Trademarks

Hasbro, Inc. recently made headlines when it received a federal trademark registration for the scent of its Play-Doh product. While it isn’t impossible to register a trademark for a scent, it is rare, and it is a reminder of...more

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