8-in-8 Recent Trends in European Law and Policy Alert Series Update: Competition and Big Data - Recent Developments in Europe

by WilmerHale

This is the seventh issue of WilmerHale's 8-in-8 Recent Trends in European Law and Policy Alert Series. Our attorneys will share insights on current and emerging issues affecting companies doing business in Europe and across the Atlantic. Attorneys from across various practice groups at the firm will offer their take on issues ranging from Brexit to Big Data to EU energy market regulation. WilmerHale has offices in key European capitals, including Brussels, Berlin, Frankfurt and London, as well as lawyers qualified in a range of European countries. With one of the leading European law and policy practices in the world, we follow and work on a broad range of EU legal and policy issues, including data protection and privacy, competition, trade, technology, intellectual property, financial services, and a range of other EU and transatlantic regulatory and policy challenges that our clients face. Read all issues in this series and our other recent publications.

The highly dynamic innovations in digital technologies within the past two decades and the exponential growth of computing power have led to the expansion of the digital economy and to the emergence of business models based on the collection and use of “big data.” The term refers to increasingly large sets of different types of data, produced at a high speed from multiple sources and whose handling and analysis require new and more powerful processors and algorithms.1 The ability to exploit such data can lead to important innovation and efficiency gains that are often passed on to consumers.2 However, big data may also pose competition law challenges, which have recently been a point of focus for antitrust authorities in a number of jurisdictions. This update considers some of the key competition law issues related to the use of big data, especially in the European Union (EU). Both policy and competition law enforcement developments will be discussed.   
Recent policy developments 

EU Commissioner for Competition M. Vestager has made a number of recent statements highlighting the importance of big data for competition law3 and will host an open conference on this topic in January 2019.4 In addition, a panel of three experts was appointed in March 2018, to serve as special advisors to the Commissioner for the period of 1 April 2018–31 March 2019. They are to work on a report focusing on the implications of the key upcoming digital changes for competition policy, markets and consumers. This report is intended to complement the input the Commissioner receives on the subject.5

Similar developments are expected in the United States. Only a month ago, the Federal Trade Commission (FTC) announced that it will hold a series of public hearings on “Competition and Consumer Protection in the 21st Century.” The hearings, which will take place September 2018–January 2019, will focus on whether broad-based changes in the economy, evolving business practices, new technologies or international developments might require adjustments to competition and consumer protection enforcement law, enforcement priorities, and policy. The main objective is to evaluate the FTC’s near- and long-term law enforcement and policy agenda.6   

Various other policy developments have taken place recently: 

In October 2016, a public consultation on a potential reform of the EU merger control rules was launched by the European Commission (the Commission). This consultation lasted until January 2017, and the results have been published online.7 One of the objectives of the consultation was to assess the effectiveness of the current turnover-based jurisdictional thresholds of the EU Merger Regulation, particularly with regard to acquisitions in the digital and pharmaceutical sectors. One of the questions discussed was whether/how to capture mergers between established companies and entrants with no or a smaller turnover, which are, nevertheless, data-driven innovators or have access to a large or valuable database.8  

At EU Member State level, Germany and Austria introduced additional, value-based thresholds in 2017.9 It is not yet clear whether this will be followed by a reform of the EU Merger Regulation along similar lines. In addition: 

  • The Competition and Markets Authority in the UK (CMA) published the report The commercial use of consumer data in June 2015. This document highlighted various competition law issues potentially arising in connection with the collection and use of consumer data by firms; it also discussed related consumer protection law and regulation questions.10
  • The publication of the joint report Competition Law and Data (the Joint Report) by the French Competition Authority (FCA) and the German Federal Cartel Office (Bundeskartellamt or BKartA) followed in May 2016.11
  • The FCA subsequently opened a sector-specific inquiry into the online advertising market,12 while the BKartA followed up on the Joint Report with investigations into the social media sector. 
  • The Italian Competition Authority, Data Protection Authority and Communications Authority launched a joint fact-finding survey on big data in May 2018. This is intended to help the Competition Authority gain a better understanding of the implications of big data in the exercise of its duties in terms of both protection of competition and consumer protection. An interim report was published on 8 June 2018; the survey is expected to be completed by the end of this year.13  

At the international level, in November 2016 the 126th meeting of the Competition Committee of the OECD held a hearing to discuss big data and the challenges of adapting competition policy to the digital economy, with presentations by experts from academia, the private sector and public agencies.14 This was followed by a similar roundtable on algorithms and collusion in June 2017.15  

Recent developments in competition law enforcement 

There have been significant big data-related developments in the main areas of competition law enforcement, i.e., merger control, abuse of dominance and anti-competitive agreements. 

a) Merger control

(Big) data as an input 

In certain markets, access to data can be a key asset or input for the success of a company. This is especially the case in the digital sector. Consequently, many firms choose to acquire or merge with other companies that own large datasets. This is an increasingly common phenomenon, with OECD data showing that these transactions almost tripled over the 2008–2012 period.16 High-tech deals represented almost 30% of the total $2.5 trillion of completed M&A transactions in 2016.17

Depending on the facts, competition authorities will review whether such mergers raise the following competition issues: 

  • Mergers in data-driven markets between established companies and smaller entrants may affect the market structure by increasing the concentration of related data, if the smaller entrant is a data-driven innovator or has access to a large or valuable database. 
  • Another factor in the analysis of the transaction may be a potential advantage of the new merged entity due to the ability to combine different datasets. This would be assessed as a possible restraint of competition resulting from the merger. In such situations, antitrust authorities may also accept data-related commitments to address competition problems. 
  • Foreclosure issues may also arise in mergers of data-driven companies that already hold strong market positions in separate upstream or downstream markets. 
  • Finally, the parties themselves sometimes raise data-related efficiency defenses as an argument in favor of the transaction.18

All these (big) data-related considerations are already being taken into account by the Commission in its assessment of mergers and acquisitions. In the cases it has examined so far, the Commission found that the data advantage enjoyed by the new entity did not give any cause for concern:19

  • In the Google/DoubleClick decision, the Commission held that the possible combination of Google’s and DoubleClick’s databases by the new entity could lead to a better-targeted advertisement service. This combination was not likely to lead to a competitive advantage that would restrain competition, since competitors were able to access similar data, either by purchase or by targeting third-party services.20  
  • Similarly, in the Facebook/WhatsApp decision, the Commission found that increased data collection from WhatsApp users by the new entity may prompt some users to switch to different consumer communication apps that they perceive as less intrusive. This may reduce the incentive of the merged entity to proceed to such a collection. The Commission also considered the presence of a significant number of other market participants that collect user data. This meant that even after the merger, there would continue to be a large amount of internet user data valuable for advertising purposes that would remain outside Facebook’s exclusive control.21
  • In the Microsoft/Yahoo! Search Business decision, the Commission found that the data advantage enjoyed by the new entity, i.e., the ability to offer more personalized and better-targeted search results due to its access to a larger data index, was likely to have a positive impact on competition in the market, by exercising competitive pressure on Google.22
  • In the Sanofi/Google/DMI JV decision, the Commission assessed a proposed joint venture between two wholly owned subsidiaries of Sanofi, a global pharmaceutical group, and Google. The joint venture, which would function as an autonomous economic entity, would offer services using an integrated digital e-medicine platform for the management and treatment of diabetes, as well as undertake various related economic activities. The Commission held that any risk of the joint venture locking in customers to its services by limiting or preventing the portability of their data toward alternative platforms appeared “unlikely to materialise in the foreseeable future.” It stressed that the right to data portability is guaranteed by the EU General Data Protection Regulation (GDPR), and also took into account the potential existence of alternative providers that could establish themselves before the joint venture entered the market. The Commission repeated that any privacy-related concerns flowing from the use of data within the control of the joint venture parties fall not within the scope of the EU competition law rules but under the EU data protection rules. Based on these considerations, it approved the transaction.23
  • The Commission has also accepted data-related commitments in several mergers, such as in Microsoft/LinkedIn,24 Thomson Reuters,25 etc. 

The data protection/privacy dimension

The collection and use of big data often raise data protection/privacy concerns. An important question is whether these concerns should be taken into account in competition law analysis, or whether they should be best left to other disciplines such as data protection or consumer protection law. The subject has generated significant debate. In its only decision on the subject so far, the Court of Justice of the European Union ruled that issues “relating to the sensitivity of personal data” are not a matter for competition law “as such,” but “may be resolved on the basis of the relevant provisions governing data protection.”26  

This ruling does not mean, however, that data protection/privacy considerations are always irrelevant to EU competition law. Under the current approach of the Commission and of national antitrust authorities,27 if consumers value data protection/privacy as important for the quality of the offered products, and competition takes place based on that dimension, then data protection/privacy can be factored into a competition law analysis of a transaction, as an element of nonprice quality competition. It is also generally accepted in economic theory. Many economists, however, are quick to point out that even as a parameter of competition, data protection/privacy is not always easy to measure against other effects.28

A review of the decisional practice of antitrust authorities shows that the data protection/privacy dimension was raised in some mergers. The first case was probably the Google/DoubleClick merger in 2007, where Commissioner Pamela Jones Harbour of the FTC explained, in a dissenting statement, that the proposed transaction would “reduce the incentives of search firms to compete based on privacy protections or related non-price dimensions.”29 The merger was ultimately cleared by the FTC. Similar comments by public officials have also been made in relation to other mergers in the European Union and the United States.30 Despite these concerns, however, privacy/data protection has not yet emerged as a significant parameter of competition in the decisions of antitrust authorities.31 It remains to be seen how this area of the law will develop. 

b) Abuse of dominance 

The contribution of big data to market power has been described by the German BKartA as the competition law question that is “most likely to arise” in practice.32

It is important to clarify that access to and use of big data in itself may not be enough to conclude that a company has market power or is dominant in the relevant market. Antitrust authorities have referred to it as an element that must be analyzed together with several other factors, such as the size of the company, existing and potential competitive constraints, any countervailing power exercised by the buyers, the type of the data in question and the way the market operates.33  

There are various aspects that relate to data in particular. Possible factors to be taken into consideration in such an analysis are the availability, replicability and substitutability of data; the cost structure of the complementary assets required for their effective processing; the existence of direct and indirect network effects on the market; the prevalence of multi-homing, i.e., the use of several providers for the same service; the presence of potential disruptors; etc.34

A new competition law issue that relates specifically to big data is the blurring of the distinction between the supply and the demand sides of the market, with users of online services acting simultaneously as consumers and producers of data. The real-time use of user-generated data by online firms to improve the quality of their services results in a “feedback loop” (self-reinforcing process) that may strengthen incumbents over potential entrants.35  

In any case, even if an examination of the above criteria shows that a company is in fact dominant in the relevant market, it is still entitled to compete on the merits just like any other company, under EU competition law. It has, however, a special responsibility to ensure that its conduct does not distort competition.

Exclusionary conduct

A number of exclusionary theories of harm have been discussed in relation to big data. Early on, these theories focused on access to large datasets as a barrier to entry. However, this may be harder to formulate as a competition problem. Data is “non-rivalrous” (in the sense that access by a company does not in itself preclude access to the same data by competitors) and, especially in digital markets, quite easy to acquire.36 Often, it is not the data itself but the company’s advanced analytics that may lead to a commercial advantage. 

For these reasons, antitrust authorities and academic experts have stressed that it is necessary to consider whether the data in question can be replicated, its availability on the market and, in particular, whether or not it was acquired by anti-competitive conduct, before treating it as a barrier-to-entry problem.37  

Other theories of harm rely on a dominant company restricting access to big data. This can occur with vertically integrated companies. An example would be a marketplace operator that is also active as an online retailer and that uses its access to big data in the upstream market to obtain an unfair advantage over other retailers.38 Even in the absence of vertical links, dominant companies may restrict access to data by discriminating against other firms in order to exclude a viable competitor.39  

Other anti-competitive strategies may involve the conclusion of exclusive agreements with third-party data providers in order to prevent competitors from acquiring the data in question or, more generally, the “foreclosure of opportunities” for competitors from accessing such data by “making it more difficult for consumers to adopt their platforms or technologies.”40 A tying scenario, whereby a dominant company owning a valuable dataset ties access to it to the use of its own data analytics services, was discussed in the CMA report.41   

A final consideration is whether big data should be treated as an “essential facility,” i.e., as an input without which companies cannot compete. This means that dominant companies having such datasets would be required to permit reasonable access to and use of the data in question by competitors. 

The Court of Justice of the European Union has set out a number of strict requirements for this doctrine to apply. Essentially, a competitor would have to show a) that the dataset in question is truly unique, without possibility of replication, and b) that there is no other possibility for the competitor to obtain the data it needs to perform its services, for which there is consumer demand. In other words, the refusal to grant access must lead to the elimination of effective competition in the downstream market. Only then would a dominant company be required to allow access.42  

Exploitative conduct 

EU competition authorities tend to focus on exclusionary rather than exploitative conduct, although, when exploitative cases are brought, they usually involve excessive pricing. In a big data context, this has mostly been discussed on the basis of an analogy between data and prices: To the extent that consumers “pay” for the provision of free online services with the input of their data, the allegation is that an increase in the collection of such data by a service provider can, in some ways, be compared to a price increase.

This appears to be the main point of the BKartA’s preliminary assessment in the Facebook case. The BKartA appears to lean toward a position that Facebook abuses its dominant position on the German market for social networks by making the use of its social network conditional on its being allowed to amass large amounts of data generated by using third-party websites and merge it with the user’s Facebook account. 

This is the first time that a competition authority in Europe has investigated the collection and use of personal data as an abuse of a dominant position. Facebook has been invited to submit comments and to offer possible solutions, and it remains to be seen how the case will develop. The BKartA had noted that any decision was unlikely to come out before early summer 2018; no such decision has been issued yet.43  

Price discrimination

Finally, the collection of and access to big data may facilitate price discrimination: The more information a dominant company has about the buying habits of its customers, the more easily it can differentiate the prices its sets for each of them, based on an assessment of their willingness to pay for a product or service. There are different categories of price discrimination under EU competition law, with various tests being applied. The important point is that price discrimination can also strengthen competition. Therefore, it is necessary to show anti-competitive effects for the conduct in question to be sanctioned.44  

c) Anti-competitive agreements 

A common type of agreement that might raise competition law concerns would be exclusionary agreements with third-party providers in order to prevent competitors from accessing valuable datasets, as mentioned above. Whether such agreements are anti-competitive or not would depend on the circumstances of each case; a particularly relevant consideration would be whether the dataset in question can be easily replicated or not.45  

Big data can also be the subject of cartel-type behavior. In 2015, the US Department of Justice prosecuted a cartel operating on the basis of a pricing algorithm. The charged executive had developed the algorithm in relation to consumer preferences and then shared it with other companies. It was then implemented in parallel by all cartel participants with the purpose of coordinating prices.46  

The use of big data to facilitate collusion in novel ways has been the subject of much discussion recently. This may take many different forms, such as relying on big data-based real-time analysis to monitor compliance with a cartel agreement, or using big data to improve market transparency, or employing artificial intelligence tools for the design of sophisticated algorithms that might facilitate tacit collusion, even where the programmer did not foresee such an outcome. Many of these developments present important challenges for modern competition law, as their illegality is not a given. Antitrust authorities may need to adjust their existing enforcement tools, and future legislative interventions in this area are probably to be expected.47   


Data-related considerations have long been a part of competition law; however, the development of “big data” and its increasing use by companies has created a number of new challenges. These have been a point of focus for competition authorities in the European Union, and more legislative, policy and enforcement developments are to be expected in this area. Data protection/privacy considerations have already been raised in various cases. It is likely that this trend will increase with the entry into force of the GDPR. For now, dominant companies should be careful when entering into agreements for exclusive access/use of valuable datasets and also pay particular attention to new theories of harm being tested by competition authorities. 

  1. European Data Protection Supervisor, available at: https://edps.europa.eu/data-protection/data-protection/reference-library/big-data-and-digital-clearing-house_en.
  2. OECD, Big Data: Bringing Competition Law Policy to the Digital Era – Background note by the Secretariat, 29-30 November 2016, available at: http://www.oecd.org/competition/big-data-bringing-competition-policy-to-the-digital-era.htm.
  3. See, for example, M. Vestager, Big Data and Competition, Brussels, 29 September 2016, available at: https://ec.europa.eu/commission/commissioners/2014-2019/vestager/announcements/big-data-and-competition_en, Clearing the path for innovation, Lisbon, 7 November 2017, available at: https://ec.europa.eu/commission/commissioners/2014-2019/vestager/announcements/clearing-path-innovation_en.
  4. European Commission, “Shaping competition policy in the era of digitization,” available at: http://ec.europa.eu/competition/scp19/.
  5. European Commission, “Commission appoints Professors Heike Schweitzer, Jacques Crémer and Assistant Professor Yves-Alexandre de Montjoye as Special Advisers to Commissioner Vestager on future challenges of digitisation for competition policy,” 28 March 2018, available at: https://ec.europa.eu/commission/commissioners/2014-2019/vestager/announcements/commission-appoints-professors-heike-schweitzer-jacques-cremer-and-assistant-professor-yves_en.
  6. FTC press release, “FTC Announces Hearings On Competition and Consumer Protection in the 21st Century,” 20 June 2018, available at: https://www.ftc.gov/news-events/press-releases/2018/06/ftc-announces-hearings-competition-consumer-protection-21st.
  7. They are available at: http://ec.europa.eu/competition/consultations/2016_merger_control/index_en.html.
  8. OECD, Big Data: Bringing Competition Law Policy to the Digital Era – Background note by the Secretariat, p. 20. 
  9. Even if the turnover-based thresholds are not met, a concentration may be notifiable if the value of the transaction consideration exceeds €400 million in Germany or €200 million in Austria, and the target company has significant current domestic activities (Section 35(1a) of the German Act against Restraints of Competition (GWB) and 9(4) of the Austrian Cartel Act (KartG), respectively). 
  10. CMA, The commercial use of consumer data, 17 June 2015, available at: https://www.gov.uk/cma-cases/commercial-use-of-consumer-data.
  11. BKartA/FCA, Competition Law and Data, 10 May 2016, available at: https://www.bundeskartellamt.de/SharedDocs/Publikation/DE/Berichte/Big Data Papier.html.
  12. This investigation was concluded with the publication of an Opinion by the FCA on 6 March 2018, available at: http://www.autoritedelaconcurrence.fr/pdf/avis/18a03.pdf.
  13. Italian Competition Authority press release, “Fact-finding Survey on Big Data,” 8 June 2018, available at: http://www.agcm.it/en/newsroom/press-releases/2497-fact-finding-survey-on-big-data.html.
  14. The presentations, the background material prepared by the OECD and summaries of the discussions are available at: http://www.oecd.org/competition/big-data-bringing-competition-policy-to-the-digital-era.htm.
  15. The presentations, related summaries of the discussions and background material are available at: http://www.oecd.org/competition/algorithms-and-collusion.htm.
  16. BKartA/FCA, Competition law and Data, p. 16.
  17. Boston Consulting Group, The 2017 M&A Report: The Technology Takeover, 26 September 2017, available at: https://www.bcg.com/publications/2017/corporate-development-finance-technology-digital-2017-m-and-a-report-technology-takeover.aspx.
  18. Ibid., pp. 16–17 and 33–35. 
  19. Ibid., pp. 33–35, for an overview of these cases. 
  20. European Commission, Google/DoubleClick, case COMP/M.4731, 11 March 2008, paras. 361–366, available at: http://ec.europa.eu/competition/mergers/cases/decisions/m4731_20080311_20682_en.pdf.
  21. European Commission, Facebook/WhatsApp, case COMP/M.7217, 3 October 2014, paras. 180–189, available at: http://ec.europa.eu/competition/mergers/cases/decisions/m7217_20141003_20310_3962132_EN.pdf.
  22. European Commission, Microsoft/Yahoo! Search Business, case COMP/M.5727, 18 February 2010, paras. 225–226 and 235–237, available at: http://ec.europa.eu/competition/mergers/cases/decisions/M5727_20100218_20310_261202_EN.pdf.
  23. European Commission, Sanofi/Google/DMI JV, case M.7813, 23 February 2016, paras. 67–70, available at: http://ec.europa.eu/competition/mergers/cases/decisions/m7813_479_2.pdf.
  24. European Commission, Microsoft/LinkedIn, case M.8124, 6 December 2016, available at: http://ec.europa.eu/competition/mergers/cases/decisions/m8124_1349_5.pdf.
  25. European Commission, Reuters Instrument Codes (RICs), case COMP/D2/39.654, 20 December 2012, available at: https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52013XC1112(01)&from=EN.
  26. Court of Justice, case C‑238/05, Asnef-Equifax, Servicios de Información sobre Solvencia y Crédito, SL and Administración del Estado v Asociación de Usuarios de Servicios Bancarios (Ausbanc), Judgment of 23 November 2006, para. 63. 
  27. See, for example, the discussion in BKartA/FCA, Competition law and Data, pp. 22–23. In its Facebook/Whatsapp decision, para. 164, the Commission stated that “any privacy related concerns flowing from the increased concentration of data within the control of Facebook as a result of the Transaction do not fall within the scope of the EU competition law rules but within the scope of the EU data protection rules.” It also explained that “for the purposes of this decision, the Commission has analyzed potential data concentration only to the extent that it is likely to strengthen Facebook’s position in the online advertising market or in any sub-segments thereof.” 
  28. See OECD, Big Data: Bringing Competition Law Policy to the Digital Era – Background note by the Secretariat, pp. 18–19 and related references.  
  29. Dissenting Statement of Commissioner Pamela Jones Harbour, p. 10, ft. 25, available at: https://www.ftc.gov/sites/default/files/documents/public_statements/statement-matter-google/doubleclick/071220harbour_0.pdf.
  30. In the United States, a similar announcement about the need to consider the impact of the proposed deal on the privacy rights of internet users was made by Senator Herb Kohl, chairman of the Senate Antitrust Committee, in relation to the Microsoft/Yahoo joint venture in 2009. In the European Union, Commission officials noted, in relation to the Facebook/WhatsApp merger, that an increased collection of user data by the new entity could be viewed either as a price increase or as a deterioration of quality of the product in question. See OECD, Big Data: Bringing Competition Law Policy to the Digital Era – Background note by the Secretariat, p. 18.
  31. BKartA/FCA, Competition law and Data, pp. 24–25. 
  32. BKartA/FCA, Competition law and Data, p. 25.
  33. BKartA/FCA, Competition law and Data, pp. 25–30.
  34. Ibid
  35. OECD, Big Data: Bringing Competition Law Policy to the Digital Era – Background note by the Secretariat, p. 20, Executive Summary, p. 3 and BKartA/FCA, Competition law and Data, pp. 25–30. 
  36. BKartA/FCA, Competition law and Data, p. 36. 
  37. BKartA/FCA, Competition law and Data, pp. 22–25. See also Dr. Oliver Latham, presentation at a Concurrences Law and Economics Workshop on “Theories of harm around data,” Brussels, 27 June 2018. 
  38. BKartA/FCA, Competition law and Data, p. 19.
  39. An example highlighted in the Joint Report was that of Cegedim. This company, which was the leading provider of medical information databases in France, was sanctioned by the FCA for refusing to sell its main database to customers using software from one of Cegedim’s main competitors. The FCA found that this discriminatory practice had the effect of limiting the competitor’s development over a four-year period. See BKartA/FCA, Competition law and Data, ibid
  40. BKartA/FCA, Competition law and Data, ibid
  41. CMA, The commercial use of consumer data, p. 90. 
  42. Court of Justice, case C-418/01, IMS Health, Judgment of 29 April 2004, paras. 34–52; case C-7/97, Bronner, Judgment of 26 November 1998, paras. 44–45; General Court, case T-201/04, Microsoft, Judgment of 17 September 2007, paras. 320–336. See also OECD, Big Data: Bringing Competition Law Policy to the Digital Era – Background note by the Secretariat, pp. 21–22, and Dr. Oliver Latham, as above (ftn 37). Granting access to data to address a competition law claim may raise compliance issues under the EU’s GDPR. 
  43. The BKartA’s preliminary assessment, press release and further information on the case are available at: https://www.bundeskartellamt.de/SharedDocs/Meldung/EN/Pressemitteilungen/2017/19_12_2017_Facebook.html.
  44. BKartA/FCA, Competition law and Data, pp. 21–22. 
  45. BKartA/FCA, Competition law and Data, p. 19. A network of exclusive agreements might pose even more problems. 
  46. OECD, Big Data: Bringing Competition Law Policy to the Digital Era – Background note by the Secretariat, p. 22. 
  47. OECD, Big Data: Bringing Competition Law Policy to the Digital Era – Background note by the Secretariat, p. 23. There have been a number of very recent initiatives at EU Member State level: On 3 July 2018, the German Monopolies Commission (“Monopolkommission”) issued a report on price algorithms and their possible adverse effects on competition, which is available at: http://monopolkommission.de/de/pressemitteilungen/211-xxii-gesamt.html. A similar inquiry was undertaken by the UK House of Commons (Science and Technology Committee), which led to the publication of a report on “Algorithms in decision making” in May 2018. This document is available at: https://www.parliament.uk/business/committees/committees-a-z/commons-select/science-and-technology-committee/inquiries/parliament-2017/algorithms-in-decision-making-17-19/.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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  • Authenticate users and to provide for the safety and security of our Website and Services;
  • Conduct research and similar activities to improve our Website and Services; and
  • Comply with our legal and regulatory responsibilities and to enforce our rights.

How is your information shared?

  • Content and other public information (such as an author profile) is shared on our Website and Services, including via email digests and social media feeds, and is accessible to the general public.
  • If you choose to use our Website and Services to communicate directly with a company or individual, such communication may be shared accordingly.
  • Readership information is provided to publishing law firms and authors of content to give them insight into their readership and to help them to improve their content.
  • Our Website may offer you the opportunity to share information through our Website, such as through Facebook's "Like" or Twitter's "Tweet" button. We offer this functionality to help generate interest in our Website and content and to permit you to recommend content to your contacts. You should be aware that sharing through such functionality may result in information being collected by the applicable social media network and possibly being made publicly available (for example, through a search engine). Any such information collection would be subject to such third party social media network's privacy policy.
  • Your information may also be shared to parties who support our business, such as professional advisors as well as web-hosting providers, analytics providers and other information technology providers.
  • Any court, governmental authority, law enforcement agency or other third party where we believe disclosure is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights, the rights of any third party or individuals' personal safety, or to detect, prevent, or otherwise address fraud, security or safety issues.
  • To our affiliated entities and in connection with the sale, assignment or other transfer of our company or our business.

How We Protect Your Information

JD Supra takes reasonable and appropriate precautions to insure that user information is protected from loss, misuse and unauthorized access, disclosure, alteration and destruction. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. You should keep in mind that no Internet transmission is ever 100% secure or error-free. Where you use log-in credentials (usernames, passwords) on our Website, please remember that it is your responsibility to safeguard them. If you believe that your log-in credentials have been compromised, please contact us at privacy@jdsupra.com.

Children's Information

Our Website and Services are not directed at children under the age of 16 and we do not knowingly collect personal information from children under the age of 16 through our Website and/or Services. If you have reason to believe that a child under the age of 16 has provided personal information to us, please contact us, and we will endeavor to delete that information from our databases.

Links to Other Websites

Our Website and Services may contain links to other websites. The operators of such other websites may collect information about you, including through cookies or other technologies. If you are using our Website or Services and click a link to another site, you will leave our Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We are not responsible for the data collection and use practices of such other sites. This Policy applies solely to the information collected in connection with your use of our Website and Services and does not apply to any practices conducted offline or in connection with any other websites.

Information for EU and Swiss Residents

JD Supra's principal place of business is in the United States. By subscribing to our website, you expressly consent to your information being processed in the United States.

  • Our Legal Basis for Processing: Generally, we rely on our legitimate interests in order to process your personal information. For example, we rely on this legal ground if we use your personal information to manage your Registration Data and administer our relationship with you; to deliver our Website and Services; understand and improve our Website and Services; report reader analytics to our authors; to personalize your experience on our Website and Services; and where necessary to protect or defend our or another's rights or property, or to detect, prevent, or otherwise address fraud, security, safety or privacy issues. Please see Article 6(1)(f) of the E.U. General Data Protection Regulation ("GDPR") In addition, there may be other situations where other grounds for processing may exist, such as where processing is a result of legal requirements (GDPR Article 6(1)(c)) or for reasons of public interest (GDPR Article 6(1)(e)). Please see the "Your Rights" section of this Privacy Policy immediately below for more information about how you may request that we limit or refrain from processing your personal information.
  • Your Rights
    • Right of Access/Portability: You can ask to review details about the information we hold about you and how that information has been used and disclosed. Note that we may request to verify your identification before fulfilling your request. You can also request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organizations.
    • Right to Correct Information: You may ask that we make corrections to any information we hold, if you believe such correction to be necessary.
    • Right to Restrict Our Processing or Erasure of Information: You also have the right in certain circumstances to ask us to restrict processing of your personal information or to erase your personal information. Where you have consented to our use of your personal information, you can withdraw your consent at any time.

You can make a request to exercise any of these rights by emailing us at privacy@jdsupra.com or by writing to us at:

Privacy Officer
JD Supra, LLC
10 Liberty Ship Way, Suite 300
Sausalito, California 94965

You can also manage your profile and subscriptions through our Privacy Center under the "My Account" dashboard.

We will make all practical efforts to respect your wishes. There may be times, however, where we are not able to fulfill your request, for example, if applicable law prohibits our compliance. Please note that JD Supra does not use "automatic decision making" or "profiling" as those terms are defined in the GDPR.

  • Timeframe for retaining your personal information: We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, or subsequently authorized. We may continue processing your personal information for longer periods, but only for the time and to the extent such processing reasonably serves the purposes of archiving in the public interest, journalism, literature and art, scientific or historical research and statistical analysis, and subject to the protection of this Privacy Policy. For example, if you are an author, your personal information may continue to be published in connection with your article indefinitely. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
  • Onward Transfer to Third Parties: As noted in the "How We Share Your Data" Section above, JD Supra may share your information with third parties. When JD Supra discloses your personal information to third parties, we have ensured that such third parties have either certified under the EU-U.S. or Swiss Privacy Shield Framework and will process all personal data received from EU member states/Switzerland in reliance on the applicable Privacy Shield Framework or that they have been subjected to strict contractual provisions in their contract with us to guarantee an adequate level of data protection for your data.

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, our customers who are California residents have the right to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

You can make a request for this information by emailing us at privacy@jdsupra.com or by writing to us at:

Privacy Officer
JD Supra, LLC
10 Liberty Ship Way, Suite 300
Sausalito, California 94965

Some browsers have incorporated a Do Not Track (DNT) feature. These features, when turned on, send a signal that you prefer that the website you are visiting not collect and use data regarding your online searching and browsing activities. As there is not yet a common understanding on how to interpret the DNT signal, we currently do not respond to DNT signals on our site.

Access/Correct/Update/Delete Personal Information

For non-EU/Swiss residents, if you would like to know what personal information we have about you, you can send an e-mail to privacy@jdsupra.com. We will be in contact with you (by mail or otherwise) to verify your identity and provide you the information you request. We will respond within 30 days to your request for access to your personal information. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. If you would like to correct or update your personal information, you can manage your profile and subscriptions through our Privacy Center under the "My Account" dashboard. If you would like to delete your account or remove your information from our Website and Services, send an e-mail to privacy@jdsupra.com.

Changes in Our Privacy Policy

We reserve the right to change this Privacy Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our Privacy Policy will become effective upon posting of the revised policy on the Website. By continuing to use our Website and Services following such changes, you will be deemed to have agreed to such changes.

Contacting JD Supra

If you have any questions about this Privacy Policy, the practices of this site, your dealings with our Website or Services, or if you would like to change any of the information you have provided to us, please contact us at: privacy@jdsupra.com.

JD Supra Cookie Guide

As with many websites, JD Supra's website (located at www.jdsupra.com) (our "Website") and our services (such as our email article digests)(our "Services") use a standard technology called a "cookie" and other similar technologies (such as, pixels and web beacons), which are small data files that are transferred to your computer when you use our Website and Services. These technologies automatically identify your browser whenever you interact with our Website and Services.

How We Use Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to:

  1. Improve the user experience on our Website and Services;
  2. Store the authorization token that users receive when they login to the private areas of our Website. This token is specific to a user's login session and requires a valid username and password to obtain. It is required to access the user's profile information, subscriptions, and analytics;
  3. Track anonymous site usage; and
  4. Permit connectivity with social media networks to permit content sharing.

There are different types of cookies and other technologies used our Website, notably:

  • "Session cookies" - These cookies only last as long as your online session, and disappear from your computer or device when you close your browser (like Internet Explorer, Google Chrome or Safari).
  • "Persistent cookies" - These cookies stay on your computer or device after your browser has been closed and last for a time specified in the cookie. We use persistent cookies when we need to know who you are for more than one browsing session. For example, we use them to remember your preferences for the next time you visit.
  • "Web Beacons/Pixels" - Some of our web pages and emails may also contain small electronic images known as web beacons, clear GIFs or single-pixel GIFs. These images are placed on a web page or email and typically work in conjunction with cookies to collect data. We use these images to identify our users and user behavior, such as counting the number of users who have visited a web page or acted upon one of our email digests.

JD Supra Cookies. We place our own cookies on your computer to track certain information about you while you are using our Website and Services. For example, we place a session cookie on your computer each time you visit our Website. We use these cookies to allow you to log-in to your subscriber account. In addition, through these cookies we are able to collect information about how you use the Website, including what browser you may be using, your IP address, and the URL address you came from upon visiting our Website and the URL you next visit (even if those URLs are not on our Website). We also utilize email web beacons to monitor whether our emails are being delivered and read. We also use these tools to help deliver reader analytics to our authors to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

Analytics/Performance Cookies. JD Supra also uses the following analytic tools to help us analyze the performance of our Website and Services as well as how visitors use our Website and Services:

  • HubSpot - For more information about HubSpot cookies, please visit legal.hubspot.com/privacy-policy.
  • New Relic - For more information on New Relic cookies, please visit www.newrelic.com/privacy.
  • Google Analytics - For more information on Google Analytics cookies, visit www.google.com/policies. To opt-out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout. This will allow you to download and install a Google Analytics cookie-free web browser.

Facebook, Twitter and other Social Network Cookies. Our content pages allow you to share content appearing on our Website and Services to your social media accounts through the "Like," "Tweet," or similar buttons displayed on such pages. To accomplish this Service, we embed code that such third party social networks provide and that we do not control. These buttons know that you are logged in to your social network account and therefore such social networks could also know that you are viewing the JD Supra Website.

Controlling and Deleting Cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from the JD Supra Website and Services you can do so by changing the settings in your web browser. To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It's also easy to delete cookies that are already saved on your device by a browser.

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use your browser's "Help" function or alternatively, you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.

Updates to This Policy

We may update this cookie policy and our Privacy Policy from time-to-time, particularly as technology changes. You can always check this page for the latest version. We may also notify you of changes to our privacy policy by email.

Contacting JD Supra

If you have any questions about how we use cookies and other tracking technologies, please contact us at: privacy@jdsupra.com.

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