It is no secret that business development is an integral part of running and growing a successful marketing department. However, obstacles such as man-power, leadership buy-in, attorney’s willingness to participate, and departmental business development knowledge/experience can make this difficult – especially at small to mid-size firms.
Attorneys need to be involved in their associations and organizations beyond their baseline membership. Marketing and business development teams should encourage them to join committees, write articles, seek out speaking gigs, attend both educational and networking events, and co-sponsor events with other professional services firms to create strategic partnerships and referrals.
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