“Punching Above Your Weight” was one of the first sessions at the 2022 LMA Annual Conference. Talking about branding in the legal industry can often send you down the rabbit hole into a discussion about logos, taglines and...more
This year’s LMA Annual Conference theme was “Stretch Beyond, Together.” The Solo/Small Team SIG presented a pre-conference program that certainly fit the theme. Firms of all sizes participated in this full-day program,...more
In today’s competitive legal market, having a robust Client Experience (“CX”) program can be an important tool in the client retention and business development toolbox. The hybrid workplace may have thrown a wrench into your...more
As law firm marketers, we strive to be as inclusive as possible, especially when it comes to website accessibility. But what does the law actually require, and what do we consider to be “best practices”? I asked an attorney...more
It is no secret that business development is an integral part of running and growing a successful marketing department. However, obstacles such as man-power, leadership buy-in, attorney’s willingness to participate, and...more
7/7/2020
Join a panel of experienced legal marketers to learn tips and tricks for managing a successful webinar from start to finish. Panelists discuss pre-webinar strategy and planning, marketing the webinar through digital channels,...more
6/25/2020
/ Advertising ,
Best Practices ,
Business Development ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Social Media ,
Websites
Alice Simons discusses the importance of (and difference between) metrics and KPIs in this LMA webinar recap....more
Smart takeaways from the 'Startup Legal Marketing session presented by Sheenika Gandhi at LMA Atlanta 2019....more