On March 26, the CFPB announced as a part of a coordinated statement with other federal and state agencies, the intent to enhance its technological capabilities. As part of this initiative, the CFPB will be hiring more technologists to help enforce laws and find remedies for consumers, workers, small businesses, etc. These technologists will join interdisciplinary teams within the CFPB to monitor and address potential violations of consumer rights within the evolving tech landscape, particularly considering the growing attention to generative artificial intelligence (AI). The CFPB's technologists will be tasked with identifying new technological developments, recognizing potential risks, enforcing laws, and developing effective remedies. CFPB Director Rohit Chopra emphasized the essential role of technology in the Bureau’s efforts to regulate data misuse, AI issues, and big tech involvement in financial services. Chopra and Chief Technologist Erie Meyer remarked that the CFPB has integrated technologists into its core functions, with these experts now actively involved in supervisory examinations, enforcement actions, and other regulatory proceedings. They also note that the CFPB has researched how emerging technologies, such as generative AI and near-field communication, are used in consumer finance. To foster a competitive and “law-abiding” marketplace, Chopra and Meyer also note that the CFPB will continue to issue policy guidance to assist firms with understanding legal obligations.