An effective Search Engine Optimization (SEO) strategy is a vital part of any professional services marketing plan, especially if you are looking to attract potential clients to your firm and boost more traffic to your website. A well-thought-out SEO strategy can help you achieve better organic search rankings and visibility (not paid) positions in search engines such as Google and Bing. The objective is to have your website appear and rank higher on Search Engine Results Pages (SERPs). SERPs contain a list of websites (search engine results) generated by a search engine website (like Google) after a user enters a search query. SERPs contain all the clickable and most relevant options for a query, and highly influence how much traffic will be directed to your website.
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