Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more
Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more
Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more
The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP. Google’s rollout of AI summaries in US search results is in its...more
In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing...more
In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial...more
Reddit has recently emerged as a formidable platform for marketers. With its unique blend of user-generated content and community-driven discussions, Reddit provides valuable insights and real-time feedback that can...more
The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if...more
Introduction - As the granddaughter of two Alabama farmers, the word “slop” evokes images of something with little value. In today’s digital landscape, avoiding AI-generated content is nearly impossible, akin to dodging...more
Law firms and legal marketers are constantly seeking innovative ways to enhance their online presence and connect with potential clients. One platform that has recently gained significant traction in Google search results is...more
With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more
Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of...more
A website is a law firm’s most important office location. Many things contribute to a website ranking well in the eyes of Google. One of those is page speed. The prevalence of mobile devices in today’s world emphasizes this...more
SEO is one of the most essential factors for successful digital marketing. Domain authority is a big component of SEO, as it measures how authoritative a website’s content is and search engines use that information to...more
Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more
Stock photos are accessible, easy and pretty—what’s not to love? We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or...more
In today’s dynamic digital landscape, law firms understand the critical importance of SEO performance. But what happens when you opt for a website redesign and fear the depreciation of your hard-earned search engine rankings?...more
Google has specifically stated that domain age doesn’t impact SEO—so why do older domains rank so well? What can younger firms do to compete? You may have heard our Director of SEO mention the longevity of a given domain...more
Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more
Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business...more
Topical authority is important for legal marketers to understand if they hope to have a substantial web presence. As so much of the marketing for law firms revolves around thought leadership and sharing expertise, topical...more
All hail the good news! Keyword density is no longer considered a ranking factor. But keywords can still make or break your digital marketing efforts. Here’s how....more
The number of people clicking through to your website is obviously a key metric for the success of your business—but did you know click data is also a ranking factor on Google? Historically, Google has been pretty...more
As we prepare to move into a new year, it’s important to take stock of the trends shaping future SEO activity. With the rise of AI, it’s becoming even more crucial for search engines to understand user intent, prioritize user...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more