Video Gaming / E-Gaming Law Update - March 2020

The use of third-party trademarks in video games is not a new phenomenon. In fact, conflicts between game developers and trademark owners have existed for almost as long as the medium itself.1 Now, however, as games continue to become more realistic, and with the rise in popularity of augmented reality games (in which gaming elements are superimposed over the real world) rise in popularity, concerns regarding unauthorized uses of trademarks in video games are likely to increase. Given the inherent uncertainty of lawsuits involving the interaction between artistic expressions and trademark rights, predicting whether a certain use will be permitted is difficult for both trademark owners and game designers. In this article, we discuss the current legal landscape regarding the interaction of the First Amendment and trademark rights, as well as the recent history of trademark infringement actions against video games specifically, and provide strategies for both game developers and trademark owners to navigate these uncertain legal waters...

Please see full Newsletter below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Skadden, Arps, Slate, Meagher & Flom LLP | Attorney Advertising

Written by:

Skadden, Arps, Slate, Meagher & Flom LLP

Skadden, Arps, Slate, Meagher & Flom LLP on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide

This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.