[Webinar] Aligning Employer Brand and Recruitment Marketing to Foster a Diverse and Inclusive Workforce

September 14th, 2:00 pm - 2:30 pm EDT
DirectEmployers Association
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DirectEmployers Association

September 14th, 2021
2:00 PM - 2:30 PM EDT

In today’s competitive workforce, fostering a safe and inclusive culture is essential in attracting and retaining top talent, but conveying these values to potential employees in a clear and concise manner can prove difficult – and the message is often lost in translation. Fortunately, employer branding and well-executed recruitment marketing speak loud and clear, allowing your career site to act as your official online voice and first impression for job seekers.

Long before the social justice movement of 2020, Recruit Rooster has assisted employers in digitizing their diversity efforts and illustrating inclusivity in their workplaces through custom imagery, employee testimonials and more to show that D&I isn’t just a check-the-box initiative, it’s a true part of their employer DNA. Join Seth Flater, Recruit Rooster’s Director of Sales Engineering, as he shares how companies like Alaska Air, Phillips 66, Los Alamos National Laboratories and others are attracting diverse candidates in this fast-paced, 30-minute webinar. His recruitment marketing cohort, Creative Director Drew Palmer, will then take you through the process of creating your own content that truly captures the DE&I champion your organization truly is.

Speakers

photo of Seth Flater

Seth Flater

Director of Sales Engineering @Recruit Rooster

Seth is a math nerd who loves all things analytics. He is an avid fan of real wrestling and professional wrestling. Seth has an amazing wife Amber, two kids Aubrey and Russell, and two fat cats Marm and Mel. He has worked at DirectEmployers / Recruit Rooster from the moment he graduated from Wabash College 9+ years ago. He is customer obsessed and loves solving recruitment problems with technology.

photo of Drew Palmer

Drew Palmer

Creative Director @Recruit Rooster

Drew is Recruit Rooster's video and photo guy. He graduated from Wabash College in 2011 where he studied Philosophy and Art. Drew lives in Michigan with his family and enjoys mountain biking, backpacking, golfing, and critiquing your favorite movie/show.

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