Alcohol beverage companies must contend with an ever-evolving regulatory landscape, including unpacking the new environment under US President Joe Biden’s executive order on competition. How do you differentiate as a brand while being mindful of regulatory landmines in such an increasingly competitive marketplace? As your company innovates around new products on the market and seeks new avenues to maintain a competitive advantage, there are a myriad of issues to be aware of to avoid scrutiny from the watchdogs.

During the second webinar in our quarterly alcohol series, we will explore the consumer protection implications of building, growing and protecting your brand while mitigating risks. Join the head of our Alcohol Regulatory practice and one of our Antitrust partners, who is a former lead attorney at the Federal Trade Commission (FTC), for a discussion on consumer protection considerations for alcohol beverage companies.

This 60-minute webinar will dive into a variety of topics relevant to consumer-facing brands, including:

• E-commerce, the rise of direct-to-consumer (DTC) shipping and navigating the web of state consumer protection laws
• Priorities at the Alcohol and Tobacco Tax and Trade Bureau (TTB) and the FTC and how to steer clear of inquiry
• Advertising, claim substantiation, sweepstakes and promotion, and challenging competitor claims
• Product labelling issues and avoiding red flags
• Social media compliance and negotiating influencer agreements

SPEAKERS