While controversy swirls as to whether the social media platform TikTok will be banned from the U.S., a recent National Advertising Division (NAD) case sheds some light on best practices when engaging influencers to create...more
In an effort to avoid unsavory or illegal posts, Instagram and YouTube have introduced new limitations on content.
Instagram now warns users about posts that may link to animal abuse and harm. Hundreds of hashtags in the...more
On Sept. 7, 2017, the Federal Trade Commission (FTC) updated its answers to a series of frequently asked questions, in its “Endorsement Guides: What People Are Asking” (the “Updated FAQs”), about its “Guides Concerning the...more
‘World’s Best’ Is Puffery, Not Objectively Provable Claim -
The claim “World’s Best Glass Cleaner” is puffery, the National Advertising Division decided in a challenge brought by S. C. Johnson & Son Inc. against advertiser...more
7/27/2017
/ Advertising ,
Article III ,
Copyright ,
Copyright Infringement ,
Data Breach ,
Decriminalization of Marijuana ,
DMCA ,
Identity Theft ,
Injury-in-Fact ,
Instagram ,
Marijuana ,
Motion to Dismiss ,
NAD
Full Disclosure: Instagram to Help Influencers With Compliance -
On the heels of dozens of letters sent by the Federal Trade Commission (FTC) to influencers and marketers, cautioning them to make appropriate disclosures on...more