The Federal Trade Commission (FTC) recently announced it is seeking public comment on whether to make changes to its Endorsement Guides as part of its systematic review of all current FTC rules and guides.
The Endorsement...more
2/28/2020
/ Advertising ,
Celebrity Endorsements ,
Comment Period ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Popular ,
Public Comment ,
Social Media ,
Unfair or Deceptive Trade Practices ,
Websites
The British Advertising Standards Authority (ASA) has cracked down on influencer advertising, finding that even if a company did not explicitly require the influencer to post on its behalf, the simple fact that the individual...more
Negative option marketing is a common form of marketing whereby the absence of affirmative consumer action constitutes consent to be charged for goods or services. Such marketing is widely used and can provide benefits to...more
Providing yet another reminder about regulatory oversight of endorsements, a publisher and public relations firm reached a deal with the Federal Trade Commission (FTC) over paid endorsements that were used in a marketing...more
The trade association for the distilled spirits industry found that the marketing and packaging for a vodka company violated multiple provisions of the group’s marketing code....more
In a battle over the term "Blizzard," Dairy Queen and W.B. Mason have filed competing lawsuits seeking control of the mark....more
Need help with influencer marketing? The Interactive Advertising Bureau has published a new guide that publishers and marketers can use to maximize their influencer marketing programs....more
“What’s affiliate marketing? Should I care?” -
The Federal Trade Commission attempted to answer these questions in a new blog post directed to consumers, explaining how the industry works and how to avoid scams....more
On Sept. 7, 2017, the Federal Trade Commission (FTC) updated its answers to a series of frequently asked questions, in its “Endorsement Guides: What People Are Asking” (the “Updated FAQs”), about its “Guides Concerning the...more
FTC Jumps on Trampoline Marketing -
The Federal Trade Commission (FTC) bounced purportedly misleading trampoline marketing claims in a new administrative consent order.
Son “Sonny” Le and his brother Bao “Bobby” Le...more
FTC Emphasizes Disclosures in Letters to Influencers, Marketers -
Influencers and marketers must clearly disclose their relationships, the Federal Trade Commission reiterated in more than 90 letters sent by the agency...more
A message from our Chair:
We are pleased to bring you this month's newsletter as the first edition under our new brand—"Manatt Digital." Our new name, which replaces Manatt Digital Media, is reflective of our...more
7/20/2016
/ Advertising ,
Artificial Intelligence ,
Digital Media ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
Internet of Things ,
Marketing ,
NAD ,
Native Advertising ,
New Guidance ,
Social Media ,
Technology ,
Virtual Reality
In today’s competitive marketplace, companies are relying heavily on innovative and edgy digital marketing campaigns to promote their products and services that often include the submission of usergenerated content, viral...more