Jesse Brody

Jesse Brody

Manatt, Phelps & Phillips, LLP

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The Next Big Thing: Enforcing Terms of Service in an Internet of Things World

While a universally accepted definition of the Internet of Things (IoT) does not yet exist, the phrase has been coined to refer to the ability of everyday objects to connect to the Internet and to send and receive data. Thus,...more

3/19/2015 - Browsewrap Agreement Internet of Things Popular Terms of Service

Saving to Win Big: Prize-Linked Savings Accounts Are the Newest Promotional Trend

It’s a lottery where you can’t lose, but is it legal? A growing promotional trend being utilized by financial institutions such as banks and credit unions is the offering of prize-linked savings (PLS) products, which provide...more

2/19/2015 - Banking Sector Banks Financial Promotions Gambling Lottery Savings Accounts

Advertising Law - December 2014

SPECIAL FOCUS: Adding You to My Professional Network Emails May End Up Being Costly for LinkedIn as Publicity Rights Suit Moves Forward: A putative class action alleging that LinkedIn Corp. violated their right of...more

12/8/2014 - Advertising Anti-SLAPP Communications Decency Act False Advertising First Amendment FTC FTC v Wyndham Google LinkedIn Mediation NAD Putative Class Actions Right of Publicity Search Engines SEO Social Networks Wyndham

Manatt Digital Media - October 2014

Hashtags and Ads: Top 10 Legal Considerations for Brands Involved in Digital and Social Media Advertising - In today’s competitive marketplace, brands are relying heavily on social media and other digital methods to...more

10/15/2014 - Advertising Brand Content Marketing Data Protection Digital Media Email Facebook Hashtags Marriott Mobile Devices Online Platforms Red Bull Social Media Sweepstakes Third-Party Twitter

SPECIAL FOCUS: He Likes Me. He Likes Me Not: Facebook Changes Its Policy On “Likes”

In an important development for advertisers who wish to use promotions to build their page “likes” on Facebook, the social media platform has changed its policy with regard to how advertisers may obtain a consumer’s “likes.”...more

9/15/2014 - Contests & Promotions Facebook Social Media

Top 10 Privacy Considerations for Digital Marketing Campaigns

In today’s competitive marketplace, companies are relying heavily on innovative and edgy digital marketing campaigns to promote their products and services that often include the submission of usergenerated content, viral...more

6/10/2014 - CalOPPA COPPA Cybersecurity Data Protection Digital Media FTC Marketing Popular Social Media Social Networks

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