Product Packaging

News & Analysis as of

Tetra Pak Emphasizes Renewable Packaging Materials In New Campaign

On July 10, 2014, Plastics News reported that Tetra Pak Inc. (Tetra Pak) is launching a new campaign to promote the importance of responsible material sourcing in the consumer products goods industry. Dubbed "Moving To The...more

Packaging that Kills (a Trademark)

Killer packaging is a good thing. It can increase sales and establish a stronger emotional bond between the consumer and the product brand. The current packaging of Snack Factory’s Pretzel Crisps pretzel crackers might...more

New UK Pharmaceutical Packaging Warnings: Lucy in the Sky with Directions for Marketing Authorisation Holders

This client alert looks at the impact of a new drug driving offence in the UK which will come into effect during 2014 as part of The Crime and Courts Act 2013 (the “CCA 2013”). It is relevant for UK Marketing Authorisation...more

From the Land Down Under

I come bearing breaking legal news from the Land Down Under, specifically, New Zealand. It appears that Coca-Cola recently suffered a small setback in its quest for world domination. Those of you familiar with...more

Trademark Review - Stacked Wine, SUPERJAWS and Subway (October 2013)

The Downfall of a “Stacked” Wine - Stacked Wines, LLC makes individually-packaged glasses of wine that vertically stack to form one full bottle of wine. Stacked Wines sought to register the mark STACKED in the...more

These Colors Don’t Run, They Identify Sources.

Like most holidays, the Fourth of July is inextricably linked with childhood memories, the smell of amazing food, time with family, and yes, even brands and trademarks. While logos and brand names for marshmallows and hot...more

Inspiration for a Non-Traditional Trademark?

What an honor it was to be part of the 2013 Dieline Package Design conference at HOW Design Live, last week in San Francisco, thanks again for the opportunity Andrew!...more

Inherently Distinctive Product Packaging?

Earlier this month, we asked whether [yo]gurt(lab) has an inherently distinctive interior restaurant environment? This week, we’re focused on product packaging, and ask whether Spine Vodka has enough meat on the bones...more

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