Most of us understand that a trademark is the brand name for a product: Oreo® sandwich cookies, Kleenex® tissue, Velcro® fasteners. But what happens when one brand name becomes so ubiquitous and so closely identified with a...more
Whether it’s an organization that is close to the CEO’s heart, a response to a local tragedy, or a PR move to distract from some unpleasant news, there are times when extending a helping hand can also help a company’s bottom...more
‘Tis the season for post-holiday sales and New Year’s resolutions. Businesses may be working a little harder to lure consumers, and that means more advertising.
Originally published in The Journal Record - January 2,...more
In This Issue:
- Short Attention Span
- When the stars align: Negotiating celebrity endorsement deals
- It’s not easy saying you’re green
- Excerpt from Short Attention Span:
LIKE IT? TWEET IT?...more
LIKE IT? TWEET IT? PIN IT? Online advertising is becoming more critical to marketing departments and brand owners everywhere. Using Facebook, Twitter, Pinterest and other social media avenues to promote brands is a seismic...more