Rachel Blue

Rachel Blue

McAfee & Taft

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For goodness sake! Taking cause-related marketing rules to heart

Whether it’s an organization that is close to the CEO’s heart, a response to a local tragedy, or a PR move to distract from some unpleasant news, there are times when extending a helping hand can also help a company’s bottom...more

8/12/2014 - Advertising Charitable Donations Charitable Organizations FTC Joint Venture

Gavel to Gavel: It all ads up

‘Tis the season for post-holiday sales and New Year’s resolutions. Businesses may be working a little harder to lure consumers, and that means more advertising. Originally published in The Journal Record - January 2,...more

1/6/2014 - Advertising Blogs Consumer Fraud Disclosure Requirements Retailers Social Media

McAfee & Taft tIP Sheet - June 2013

In This Issue: - Short Attention Span - When the stars align: Negotiating celebrity endorsement deals - It’s not easy saying you’re green - Excerpt from Short Attention Span: LIKE IT? TWEET IT?...more

6/19/2013 - Advertising Disclosure Requirements FTC Online Advertisements Social Media

McAfee & Taft tIPsheet - June 2013: Short attention spans

LIKE IT? TWEET IT? PIN IT? Online advertising is becoming more critical to marketing departments and brand owners everywhere. Using Facebook, Twitter, Pinterest and other social media avenues to promote brands is a seismic...more

6/14/2013 - Advertising Disclosure Requirements Facebook FTC Marketing Online Advertisements Pinterest Social Media Twitter

Gavel to Gavel: Check before you pin

No more piles of torn magazine pages or envelopes full of paint chips. Bookmarking sites like Pinterest, Manteresting or Pixcited let us post images of things we like in a neat digital format. Like most other social media...more

4/18/2013 - Copyright Copyright Infringement Photographs Pinterest Social Media

McAfee & Taft tIPsheet - March 2013: Is your trade secret safe with me? Trade secrets and the federal Freedom of Information Act

Most states have adopted some version of the Uniform Trade Secrets Act, which is designed to prevent the disclosure of trade secrets. FOIA, or the Freedom of Information Act, allows individuals to access records collected by...more

3/8/2013 - Disclosure Requirements FOIA Trade Secrets

McAfee & Taft tIP Sheet - March 2013

In This Issue: - 3 Monitoring employees’ use of company trademarks in social media - 5 Keys to ensuring the secrecy of trade secrets - 6 FTC amends Children’s Online Privacy Protection Rule - Excerpt from...more

3/5/2013

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