‘Tis the season for post-holiday sales and New Year’s resolutions. Businesses may be working a little harder to lure consumers, and that means more advertising.
Originally published in The Journal Record - January 2,...more
In This Issue:
- Short Attention Span
- When the stars align: Negotiating celebrity endorsement deals
- It’s not easy saying you’re green
- Excerpt from Short Attention Span:
LIKE IT? TWEET IT?...more
LIKE IT? TWEET IT? PIN IT? Online advertising is becoming more critical to marketing departments and brand owners everywhere. Using Facebook, Twitter, Pinterest and other social media avenues to promote brands is a seismic...more
Most states have adopted some version of the Uniform Trade Secrets Act, which is designed to prevent the disclosure of trade secrets. FOIA, or the Freedom of Information Act, allows individuals to access records collected by...more