Sandra Edelman

Sandra Edelman

Dorsey & Whitney LLP

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Updated FTC Guidance on Endorsements and Testimonials in Social Media Advertising – Does Your Advertising Pass Muster?

In recent years, companies have increasingly relied on social media platforms to promote their products, often featuring testimonials and endorsements from consumers and public figures as well as other user-generated content....more

6/3/2015 - Advertising Contests & Promotions Corporate Counsel Disclosure Requirements Endorsements FTC FTC Endorsement Guidelines Marketing Social Media Sweepstakes Testimonial Statements

When Scientific Research Becomes False Advertising

Positive results of scientific research on a company’s products can provide a tempting topic for advertising and promotion. If an article published in a well-established, peer-reviewed journal says that your company’s...more

1/6/2015 - Advertising BPA Corporate Counsel False Advertising False Statements First Amendment Lanham Act Manufacturers Scientific Research

Full Disclosure in Advertising – Recent Guidance from the FTC

Enforcement efforts by the Federal Trade Commission in the area of false advertising have long emphasized the importance of disclosing material facts relevant to advertising claims to ensure that messages communicated to the...more

12/9/2014 - Advertising Consent Order Disclosure Enforcement Actions Facebook FTC Media Popular Printed Publications Social Media Sony Television Commercials Twitter

POM Wonderful: U.S. Supreme Court Holds Lanham Act False Advertising Claims Not Precluded by FDA Statute

On June 12, 2014, the United States Supreme Court issued its decision in POM Wonderful LLC v. Coca-Cola Co., No. 12-761, which confirms that federal false advertising claims can be brought against false or misleading...more

6/17/2014 - Advertising Coca Cola FDA FDCA Food Labeling Lanham Act NLEA POM Wonderful POM Wonderful v Coca Cola Popular SCOTUS

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