Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing.
From the rise of AI technology to the acquisition of Good2bSocial by Best Lawyers®, there was truly no shortage of important issues addressed over the past year. Here are the top 10 Legal Marketing 2.0 Podcasts of 2023.
Podcast Episode 182: Leveraging Digital Marketing in a Post-Pandemic World
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Stephen Clark the Senior Marketing and Communications Manager at Brown Rudnick, where he oversees the firm’s PR and digital marketing efforts. Stephen is based in New York and joined the firm in 2021 after managing digital communications at Hubbard & Read for 10 years. Before joining the legal industry, Stephen was an award-winning journalist who served as a staff writer for the Los Angeles Times and as a politics editor for the Washington, D.C., Bureau of FoxNews.com.
Podcast Episode 184: 3 Ways to Attract Ideal Clients and Repel All Others
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Davina Frederick to discuss how law firms should go about attracting their ideal clients while repelling all others. Prior to becoming an attorney, Davina spent 15 years as a professional services marketer. She started her own law firm right out of law school and grew it successfully. As the founder of Wealthy Woman Lawyer®, she’s spent more than a decade coaching women law firm owners on the business principles they must master to effectively scale their practices. She’s also somehow found time to write two books on law firm marketing and management.
Podcast Episode 185: Is the Digital Experience Critical for Law Firms?
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gary McRae to discuss the importance of the digital experience for law firms. Gary McRae is the global digital lead for Baker McKenzie. He ensures Baker McKenzie’s digital strategy aligns with its overall business objectives. He also leads the company’s channels, digital marketing, web development, social media, and martech initiatives.
Podcast Episode 187: Will AI Kill SEO?
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artificial Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over 15 years. For the past 6, she has focused on SEO specifically for law firms Over the course of her career, she has learned the many nuances that it takes to make websites rank in the top positions in Google.
Podcast Episode 183: Initiating Change
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She is known for her expertise in branding, strategy, marketing, content, communications, and digital technology platforms. As a former global CMO, Paula has held leadership positions at professional services firms including K2 Integrity, a preeminent global risk advisory firm, and law firms including Morgan Lewis, Morvillo Abramowitz, Fried Frank, and Cadwalader Wickersham & Taft.
Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the company’s first content management system to take the company and its products – as he says – “from analog to digital.” Through the years he has led international expansion strategies that ensure lawyers around the world receive the recognition they deserve through various Best Lawyers offerings. His proudest achievement is in the consistency of the products and the Best Lawyers peer-review methodology.
This year Phillip has led the team through launching the rebranded Best Law Firms® rankings independently for the first time in 13 years and through the acquisition of Good2bSocial.
Podcast Episode 188: The Power of a Sector Based Approach: Specificity Drives Strategy
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jennifer Ramsey. Jennifer Ramsey is a former investment banker who discovered love of marketing / BD while preparing sales decks for road shows to pitch investors on funding startup/emerging growth companies. She left the world of high finance for marketing & BD where she developed and led enterprise-wide, sector-based programming and spearheaded a client relationship-building framework for an Am Law 100 firm. She and two colleagues recently launched Stage LLC, a women-owned business development & marketing venture focused on relationships, revenue, and growth for legal services.
Podcast Episode 186: Restructure This!
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Justin Bernbrock. Justin Bernbrock is a partner in Sheppard Mullin’s Chicago office and the head of Chicago’s complex restructuring team. Justin has worked on some of the most complex Chapter 11 cases in the world over the last 11 years. Prior to Sheppard Mullin, Justin was a partner at Kirkland & Ellis in Chicago. Before his legal career, Justin served with distinction in the United States Navy.
Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to win business and navigate crises. John and his firm specialize in strategic marketing and content development, crisis and litigation communications, and social influencer and stakeholder relations. He helps the world’s most elite professionals and their firms build and protect their most lucrative relationships.
Podcast Episode 189: Adding Context to Compliance and Color To Your Legal Practice
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Patrick Hayes. Patrick Hayes is a partner and chair of the Investment Management practice at Calfee, Halter & Griswold LLP where he supports investment advisers and broker-dealers in the development and administration of their compliance programs, including the creation and implementation of policies and procedures governing all activities of the firm. His clients include wealth managers, private fund advisers, family offices, ERISA investment fiduciaries, dual registrants, broker-dealers, crypto-traders, mutual fund trusts, and institutional asset managers. In 2020, Hayes launched The Securities Compliance Podcast: Compliance in Context™ to serve as a personal master class for the securities industry’s legal and compliance professionals, and he’s a proud graduate of the University of Notre Dame and the University of Cincinnati College of Law.
Takeaway:
As legal marketers head into 2024, it’s important to leverage media like podcasts to stay up to date on all the most important legal marketing trends out there.
