Having written first about launching a brand, I now turn to growing and sustaining the brand. In my second article, I wrote about my unsuccessful efforts to convince the Sergio Valente jeans company to reach out to the then...more
The year is 1983. There is no internet. There are no cellphones. The buildings in the garment center are filled with fashion companies owned by the people who built them, and not by brand-owner companies that only license...more
The year is 1983. The Police have released their biggest album, Synchronicity, and their biggest hit, Every Breath You Take. I am a mid-level litigation associate at the major Wall Street law firm that was then called Stroock...more