On September 1, the Digital Advertising Alliance (DAA) began enforcing its guidelines for online behavioral advertising regarding mobile advertising. The DAA, a notfor-profit independent body, develops industry-best practices...more
10/7/2015
/ Advertising ,
Best Practices ,
Compliance ,
Digital Advertising Alliance ,
Federal Trade Commission (FTC) ,
Internet ,
Mobile Ad Networks ,
Mobile Devices ,
MobileMedia ,
Privacy Policy ,
Websites
The Federal Trade Commission (FTC) released a new rule, 16 C.F.R. § 435, covering Internet purchases. It became effective December 8—just in time for holiday shopping. The new rule expanded the FTC’s previously issued rule...more