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4 Key Takeaways: The Modern Innovative License: Creative Monetization Strategies for Your Brands

On May 2, 2022, Marc Lieberstein, a Brand Licensing and Franchising Partner at Kilpatrick Townsend moderated a panel at the International Trademark Association (INTA) 2022 Annual Meeting titled: “The Modern Innovative...more

5 Key Takeaways | Crown Jewels - The Power of Brand Licensing And Collaborations in the Fashion and Entertainment Industries

On April 8, 2021, Marc Lieberstein participated in a panel for the Cardozo School of Law FAME (Fashion, Arts, Media and Entertainment) Law Center titled “Crown Jewels - The Power of Brand Licensing and Collaborations in the...more

5 Key Takeaways - Licensing in a Crisis

On November 17, 2020, Marc Lieberstein, one of Kilpatrick Townsend’s brand licensing and franchise partners, and Co-Chair of the Firm’s Retail Consumer Good Industry Team, moderated a brand licensing program for the first...more

RCG Webinar | Brand Licensing Strategies During and After the COVID-19 Pandemic [Video]

New York Partner Marc Lieberstein was joined by Adina Avery-Grossman and Louis Drogin of Brandgenuity for a practical business discussion about the brand licensor-licensee relationship during and after the current COVID-19...more

6 Key Takeaways from Mission Product vs. Tempnology for Brand Licensing and Franchising

Kilpatrick Townsend’s Paul Rosenblatt and David Posner, bankruptcy partners, and Marc Lieberstein, a brand licensing and franchise partner, recently published an article in the New York State Bar Association Intellectual...more

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