Is there anything you would like to say to my client right now?” asked the attorney roleplaying plaintiff’s counsel in a recent witness preparation session. The witness, a corporate representative for a trucking company whose...more
While views may vary, we believe firmly that witness preparation should involve asking witnesses the tough questions, for several reasons:
First, we would argue it is better to pose a tough or uncomfortable question up...more
4/18/2023
/ Bias ,
Client Services ,
Eyewitness Testimony ,
Jury Trial ,
Legal Project Management ,
Litigation Strategies ,
Trial Practice Guidance ,
Trial Preparation ,
Trials ,
Witness Preparation ,
Witnesses
One of the first questions potential clients want to know when they call us is: How much does a mock trial cost? Considering that costs and expenses are a significant factor to any attorney or client’s budget, this question...more
IMS Senior Jury Consulting Advisor Dr. Merrie Jo Pitera explains why themes are important for testimony, how to prep witnesses for cross, and what attorneys can gain from working with consultants. Listen, watch, and/or read...more
3/9/2023
/ Client Services ,
Cross Examination ,
Defense Strategies ,
Eyewitness Testimony ,
Jury Consultants ,
Jury Trial ,
Legal Project Management ,
Litigation Strategies ,
Trial Practice Guidance ,
Trial Preparation ,
Trials ,
Witness Preparation ,
Witnesses
IMS Senior Jury Consulting Advisor Dr. Merrie Jo Pitera explains why themes are important for testimony, how to prep witnesses for cross, and what attorneys can gain from working with consultants. View the transcript here:...more
3/9/2023
/ Cross Examination ,
Defense Strategies ,
Eyewitness Testimony ,
Jury Consultants ,
Legal Project Management ,
Litigation Strategies ,
Trial Practice Guidance ,
Trial Preparation ,
Trials ,
Witness Preparation ,
Witnesses
IMS Senior Jury Consulting Advisor Dr. Merrie Jo Pitera joins podcast host and IMS Client Services Advisor Adam Bloomberg to discuss the goals of witness preparation, what makes a witness credible, and how witnesses can...more
IMS Senior Jury Consulting Advisor Dr. Merrie Jo Pitera joins podcast host and IMS Client Services Advisor Adam Bloomberg to discuss the goals of witness preparation, what makes a witness credible, and how witnesses can...more
It comes as no surprise that when a witness is perceived as being credible, their messages will be more persuasive to the jury. Much academic research has been conducted to determine the primary characteristics that measure...more
As trial consultants, we have gained valuable information on how to prepare expert witnesses for trial based on the extensive jury research we have conducted. For instance, we know the best experts are able to convey that...more