Hey, why don’t our lateral partner announcements get coverage in The Wall Street Journal or the New York Times? The simple answer: you aren’t Robert Mueller.
Half the battle with providing public relations services...more
Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion pieces written by local citizens and business leaders focusing on specific issues. Maybe the thought...more
There is an expression, unique to the intersection of PR and journalism that roughly goes, “He (or she) gives great quotes.” This means that a source is able to provide a punchy, succinct and informative sound bite that works...more