Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great ways to interact with friends, family and potential customers. They are great avenues for advertising and promotion of one’s...more
8/16/2017
/ Advertising ,
Celebrity Endorsements ,
Commercial Use ,
Copyright ,
Copyright Infringement ,
Copyright Ownership ,
Corporate Branding ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Hashtags ,
Intellectual Property Protection ,
Native Advertising ,
Photographs ,
Right of Publicity ,
Social Media ,
Trademark Infringement ,
Trademarks
In July of 2015, I wrote about the New FTC Guidelines for Promoting Products on Social Media. I discussed the FTC’s rationale, concerns and stance on using social media to advertise and promote products. At the time, when the...more
5/12/2017
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Endorsement Guidelines ,
Instagram ,
Internet Marketing ,
Native Advertising ,
Retail Market ,
Social Media
We hope you enjoy this edition of our Tech Newsletter.
As technology continues to drive business innovation and growth, new and existing companies positioned to take advantage of the tech trends for 2016 will be better...more
10/9/2015
/ Advertising ,
Assignments ,
Commercial Bankruptcy ,
Crowdfunding ,
Direct to Consumer Sales ,
Emerging Technology Companies ,
Enterprise Agreements ,
Federal Trade Commission (FTC) ,
Internet ,
Master Service Agreement ,
Medical Devices ,
Securities and Exchange Commission (SEC) ,
Social Media ,
Technology ,
Telehealth ,
Trade Secrets ,
Vendor Contacts
Social media can be used in a multitude of ways for savvy brands to promote their products. A popular approach is providing “celebrity bloggers” with free or discounted items in exchange for a picture, post, tweet or...more