Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great ways to interact with friends, family and potential customers. They are great avenues for advertising and promotion of one’s...more
8/16/2017
/ Advertising ,
Celebrity Endorsements ,
Commercial Use ,
Copyright ,
Copyright Infringement ,
Copyright Ownership ,
Corporate Branding ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Hashtags ,
Intellectual Property Protection ,
Native Advertising ,
Photographs ,
Right of Publicity ,
Social Media ,
Trademark Infringement ,
Trademarks
In July of 2015, I wrote about the New FTC Guidelines for Promoting Products on Social Media. I discussed the FTC’s rationale, concerns and stance on using social media to advertise and promote products. At the time, when the...more
5/12/2017
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Endorsement Guidelines ,
Instagram ,
Internet Marketing ,
Native Advertising ,
Retail Market ,
Social Media
Social media can be used in a multitude of ways for savvy brands to promote their products. They can loan out a new phone, provide free access to an app, provide free products, etc., in exchange for publicity on social media....more
Social media can be used in a multitude of ways for savvy brands to promote their products. A popular approach is providing “celebrity bloggers” with free or discounted items in exchange for a picture, post, tweet or...more