On November 5, 2019, the United States Federal Trade Commission (“FTC”) issued a guide entitled “Disclosures 101 for Social Media Influencers” and a video “Do you endorse things on social media?” to alert influencers to the...more
11/8/2019
/ Advertising ,
Best Practices ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Live Streaming ,
Marketing ,
Online Endorsements ,
Online Videos ,
Photographs ,
Social Media
Sunday Riley launched her skincare firm Sunday Riley Modern Skincare, LLC (“SRMS”) in 2009 and its skincare products, including Good Genes, Power Couple, U.F.O., C.E.O., Luna and Tidal, have enjoyed tremendous success, having...more
11/1/2019
/ Advertising ,
Consent Order ,
Cosmetics ,
Endorsements ,
Fake Reviews ,
False Advertising ,
Federal Trade Commission (FTC) ,
FTC Act ,
Marketing ,
Misrepresentation ,
Online Endorsements ,
Online Reviews ,
Section 5 ,
Truth in Advertising
It is no secret that the world of fashion is full of surprises. On Monday, June 4, 2018, Kim Kardashian West won the Council of Fashion Designer of America (“CFDA”) first-time Influencer Award and commented: “I’m kind of...more
8/2/2018
/ Advertising ,
Celebrity Endorsements ,
Fashion Branding ,
Fashion Industry ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Instagram ,
Internet Marketing ,
Marketing ,
Modeling ,
Social Media
Digitally altered images of models have been a controversial advertising issue for decades. In Great Britain, the Advertising Standards Authority Ltd., which is the governing regulatory advertising body, in 2011 banned...more
2/21/2018
/ Advertising ,
Advertising Standards Authority ,
Cosmetics ,
CVS ,
Digital Media ,
Federal Trade Commission (FTC) ,
France ,
Getty Images ,
Marketing ,
Misleading Impressions ,
Modeling ,
NAD ,
Photographs ,
Proposed Legislation ,
Retailers ,
Social Media ,
Target ,
Truth in Advertising ,
UK
In response to a petition from a coalition of consumer groups last year complaining about the need for disclosures by social media influencers, the FTC recently announced on April 19, 2017 that it had issued more than ninety...more
Consumers frequently reveal personal information about themselves through a variety of daily online and offline activities. For fashion designers and retailers, this consumer information represents a valuable tool to...more