Social media platforms have gained considerable importance in the field of online marketing in recent years and caused controversial legal questions. The German Federal Court of Justice (BGH) recently dealt with these in a...more
Social-Media-Plattformen haben in den vergangenen Jahren auf dem Gebiet des Online-Marketings erheblich an Bedeutung gewonnen und für umstrittene Rechtsfragen gesorgt. Der BGH griff diese zuletzt in einer Reihe von...more
Influencer, die von Unternehmen kostenlos Waren bzw. Dienstleistungen erhalten und diese anschließend auf ihrem Social-Media-Kanal verlinken, beispielsweise durch das Setzen eines „Tap Tags“, haben die Beiträge grundsätzlich...more
Due to diverging case law by the courts of instance, there has been considerable legal uncertainty with regard to influencer-marketing in Germany. The obligation of influencers to label certain posts as advertising has not...more
9/13/2021
/ Advertising ,
Competition ,
Endorsements ,
Germany ,
Influencers ,
Instagram ,
Marketing ,
Online Endorsements ,
Social Media ,
Unfair Competition ,
Websites
A "Champagne Sorbet" may only bear the name "Champagne" if the taste of the sorbet is also essentially characterized by Champagne. After years of litigation up to the Court of Justice of the European Union (CJEU) the Higher...more
A well-known German influencer has to mark her posts on Instagram as advertising if she uses so-called “tap tags” to link her posts with the Instagram profiles of other brands. This was recently decided by the Higher District...more
10/7/2020
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
EU ,
Germany ,
Influencers ,
Instagram ,
Marketing ,
Online Endorsements ,
Social Media ,
Unfair Competition ,
Websites
Consumer-facing companies are increasingly utilizing social media influencers to get their advertising to targeted audiences and to learn how their products are working for real people. This innovative form of advertising is...more
As the saying goes, it's the most wonderful time of the year – but it is also the busiest time for retailers. As merchants seek to cash in on the holiday shopping rush, we are noticing trends that have potentially significant...more
12/9/2019
/ Algorithms ,
Amazon Echo ,
Analytics ,
Apple ,
Celebrity Endorsements ,
China ,
Competition ,
Connected Items ,
Contests & Promotions ,
EU ,
Google ,
Green Marketing ,
Holidays ,
Imports ,
Influencers ,
Intellectual Property Protection ,
Marketing ,
Misleading Statements ,
Ownership of Works ,
Retail Market ,
Retailers ,
Section 301 ,
Smart Devices ,
Tariffs ,
Unfair or Deceptive Trade Practices
The following short posts covering competition issues in influencer advertising, trademark distinctiveness for media services and limitations to the power of reputation are translated from our German language blog. ...more
11/30/2018
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
Germany ,
Influencers ,
Inherently Distinctive ,
Intellectual Property Protection ,
Marketing ,
Online Endorsements ,
Social Media ,
Trademarks ,
Websites