As you might have guessed from the title of this blog post, the theme for this year’s conference is ALL IN. It makes perfect sense because, as the conference website says, “get ready to go ALL IN at the largest global meeting exclusively for the legal marketing and business profession at #LMA24 in beautiful San Diego!”
For 3 days, we will take it ALL IN as we learn best practices, tips, tricks, advice, and education that is laser-focused on helping our internal clients, our lawyers, do what they do better, which is to build their reputations and their relationships with their current and potential clients.
San Diego is one of my favorite conference locations. It could be the warm weather, the water, the green growth that I long for right about now, or perhaps it is just the fact that I get to see and HUG hundreds of amazingly smart, friendly, huge-hearted LMA members. If you’re not a hugger, don’t be scared as I am a great reader of body language. I see you, and I respect you. If you are a hugger, well, watch out!
Don’t EVER be afraid to walk right up to me to say hello, hug, smile, ask a question, or anything else that is on your mind or heart as I will always welcome you into my world. If I accidentally walk right by you, please feel free to jump out and scare me, motion to me, yell at me, or just yell out “Hey, Nancy!” I want to see you and will never intentionally ignore you.
This is our 39th annual conference, which is very hard to believe because we were just celebrating our 25th on my 15th birthday! 🙂 Time flies way too fast!
If you are reading this via email, come visit my #LMA24 summary post here.
I consider it an honor and a gift to be invited to present at LMA conferences because dozens would like to present. This year, I have been invited to join a panel as we discuss:
“Why Message Matters: How Marketing, PR, and Social Media Help BD Professionals” with 3 wonderful co-presenters:
As I have done in 2023, 2022, 2019, 2018, 2017, 2016, 2014, 2014, 2013, and 2013, I will be curating or creating content and linking to it from this blog post to provide a quick, easy place so you can find all of the information and recaps you might like to consume. I will also link to content from others, which will be written, as well as voice and video. I will do this before, during, and after the conference.
Stay tuned as this post will change frequently. It might be a good idea to bookmark this blog post as I will continue to add content as I find it, or as you let me know you’ve found it, too!
- There will be over 1000 marketing and business development professionals in attendance.
- This is the largest legal marketing and business development conference in the world.
- There are 35+ education sessions presented by 140+ speakers
- There are 5 pre-conference programs on Wednesday, April 3.
I am sure there is still time to register for the pre-conference programs.
Our opening keynote speaker is Jamie Lawless, Chief Executive at Husch Blackwell, who will talk about her unique career journey in: An Uncommon Story – How One Trailblazer Went All In
This conference could not happen without our amazing 2024 Annual Conference Advisory Committee.
Thank you, thank you, thank you for your amazing time and talents.
- Kevin Iredell, President, LMA International Board of Directors, Chief Marketing Officer, Lowenstein Sandler LLP
- Amber Bollman, ACAC Co-Chair, Senior Client Relationship Manager, Perkins Coie LLP
- Morgan MacLeod, ACAC Co-Chair (Pre-Conference Focus), Co-Founder & CEO, Cubicle Fugitive, Inc.
- Kathryn Whitaker, ACAC Co-Chair, Chief Marketing Officer, Burr & Forman LLP
Committee Members
- Moustafa Abdel-Kader, Senior Director of Business Development, Association of Corporate Counsel
- Maziel Abrego, Director of Marketing and Practice Development, Vedder Price
- Robert Algeri, Partner, Great Jakes
- Rhys Calcott, Head of Global Client Development, Slaughter and May
- Allen Chichester, Marketing Consultant
- Julie Eichelbaum, Director of Client Relations, Wardell Hansen Powell & Muñoz, P.C.
- Rafeedah Keys, Head of Privacy & Tech Practice Marketing, Perkins Coie LLP
- Amanda Lindley, Business Development Director, Thompson Coburn LLP
- Brooke Loucks, Global Director of Marketing and Communications, Cleary Gottlieb
- Bianca Madrigal, Director of Business Development, Akin Gump Strauss Hauer & Feld LLP
You might want to bookmark this post as this is where I will be curating all of the content I and others will create about the conference. I will also add an important links section titled in green below so you don’t have to search for them elsewhere.
As always, if you see audio, video, or written content for me to add to this post, please message me wherever it is convenient for you:
Before, during, and after the conference, always remember to say this to yourself:
