As AI-generated content floods the digital landscape, a new competitive edge emerges: human trust. Kenny Gary explores why digital PR—anchored in authenticity—may be the antidote…
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/ Law Firm Marketing
You already understand the value of reader data. Now imagine that same intelligence showing up right where you’re already working — inside your CRM or client records — enriching profiles, informing outreach, and adding strategic…
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/ Law Firm Marketing
Storytelling isn’t just an ancient art—it’s the lifeblood of modern influence and business development. Jennifer Scotton recaps the LMA 2025 'CMO Experience' keynote…
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/ Law Firm Marketing
A look at some of the most widely read news, updates, and analysis published on JD Supra during April, 2025…
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/ Law Practice Products & Services, Law Firm Marketing
This series of questions shared by Paul Grabowski appeared originally as one of two valuable handouts from the 2025 LMA Annual Conference session, 'From Intuition to Insight: Building a Fact-Based Future in Legal Marketing by…
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/ Law Firm Marketing, Law Practice Products & Services
Rebecca Edwards Hnatowski shares takeaways from the keynote session at LMA’s 2025 Annual Conference in Washington, DC, featuring two of President Barack Obama’s speechwriters, Cody Keenan and Terry Szuplat…
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/ Law Firm Marketing
Provided by marketing technologist Jacqueline Madarang, a checklist for anyone looking to successfully implement a technology solution in their firm…
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/ Law Firm Marketing
A look at some of the most widely read news, analysis, and commentary published on JD Supra during March 2025…
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/ Business Organizations, Law Firm Marketing
The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales…
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/ Law Practice Products & Services, Law Firm Marketing
Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ..…
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/ Law Firm Marketing
If the revenue now brought in by senior partners is not replaced by the time they retire, their firms will inevitably contract. David Wood looks at the importance of BD coaching..…
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/ Law Firm Marketing, Law Practice Products & Services
To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and executed purposefully. Paula Zirinsky explains…
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/ Law Firm Marketing
In recap of a recent webinar with Katie Hollar Barnard and Lauren Michaud Knotts, Paul Ryplewski explores how marketers and content strategists can leverage analytics and reader data to improve content…
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/ Law Firm Marketing
Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already…
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/ Law Firm Marketing
Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey…
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/ Law Firm Marketing
