JD Supra Perspectives

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Sausalito, California 94965, United States
Phone: 1.800.506.6010
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Six Reasons Why Storytelling Is Your Most Underrated Tool for Influence

Storytelling isn’t just an ancient art—it’s the lifeblood of modern influence and business development. Jennifer Scotton recaps the LMA 2025 'CMO Experience' keynote…more
 /  Law Firm Marketing

Popular Reads on JD Supra

A look at some of the most widely read news, updates, and analysis published on JD Supra during April, 2025…more
 /  Law Practice Products & Services, Law Firm Marketing

[Checklist] Key Questions for Successful Technology Implementation

This series of questions shared by Paul Grabowski appeared originally as one of two valuable handouts from the 2025 LMA Annual Conference session, 'From Intuition to Insight: Building a Fact-Based Future in Legal Marketing by…more
 /  Law Firm Marketing, Law Practice Products & Services

Say it Better: Law Firm Messaging Strategies from Presidential Speechwriters

Rebecca Edwards Hnatowski shares takeaways from the keynote session at LMA’s 2025 Annual Conference in Washington, DC, featuring two of President Barack Obama’s speechwriters, Cody Keenan and Terry Szuplat…more
 /  Law Firm Marketing

[Checklist] For Law Firm Marketers Looking to Implement a Technological Solution

Provided by marketing technologist Jacqueline Madarang, a checklist for anyone looking to successfully implement a technology solution in their firm…more
 /  Law Firm Marketing

Popular Reads on JD Supra

A look at some of the most widely read news, analysis, and commentary published on JD Supra during March 2025…more
 /  Business Organizations, Law Firm Marketing

The Legal CMBDO: Bridging the Marketing/Business Development Divide

The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales…more
 /  Law Practice Products & Services, Law Firm Marketing

Stronger Client Relationships Start Here: The Four Behaviors That Matter

Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ..…more
 /  Law Firm Marketing

Upping Your Business Development Game is a Powerful Succession Strategy

If the revenue now brought in by senior partners is not replaced by the time they retire, their firms will inevitably contract. David Wood looks at the importance of BD coaching..…more
 /  Law Firm Marketing, Law Practice Products & Services

Personal Branding: Your Strategic Plan Is Never One and Done

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and executed purposefully. Paula Zirinsky explains…more
 /  Law Firm Marketing

5 Ways to Use Data to Support Your Firm’s Content Marketing Efforts

In recap of a recent webinar with Katie Hollar Barnard and Lauren Michaud Knotts, Paul Ryplewski explores how marketers and content strategists can leverage analytics and reader data to improve content…more
 /  Law Firm Marketing

How to Optimize Your Thought Leadership for AI Visibility?

Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already…more
 /  Law Firm Marketing

How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey…more
 /  Law Firm Marketing

Why This "Non-Lawyer" Stands with the ABA

Seasoned marketing and BD executive Jasmine Trillos-Decarie with a perspective on the critical importance of supporting the ABA today. Spoiler alert: rule of law matters…more
 /  Law Practice Products & Services, Law Firm Marketing

Popular Reads on JD Supra

Trending now – a look at some of the most widely read updates, analysis, and guidance published on JD Supra throughout February, 2025…more
 /  Business Organizations, Law Practice Products & Services, Law Firm Marketing
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