News & Analysis as of

Advertising Animal Health

Fox Rothschild LLP

USDA Publishes New Guidelines on Meat and Poultry Labels:

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Imagine this: you’ve got a weekend BBQ lined up with friends, and you’re ready to impress with mouthwatering steaks and chicken wings. You head to the supermarket, excited to pick the best cuts, but as you browse the meat and...more

Husch Blackwell LLP

USDA Publishes New Meat and Poultry Labeling Guidance

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On August 28, 2024, the U.S. Department of Agriculture (USDA) released an updated guidance document regarding the substantiation of all animal-raising and environment-related claims on meat and poultry packaging. This new...more

Davis Wright Tremaine LLP

Understanding AAFCO's New Model Pet Food Regulations

With a history spanning more than a century, the industry organization Association of American Feed Control Officials (AAFCO) has been leading the charge on setting ingredient definitions, labeling standards, and laboratory...more

Husch Blackwell LLP

Spoiled Milk: A Cautionary Tale Of Advertising And Labeling For The Animal Products Industry

Husch Blackwell LLP on

Earlier this year, a class action complaint was filed against Coca-Cola and one of its subsidiaries, Fairlife LLC, alleging false advertising for selling “humanely sourced” milk. Why false? According to the complaint, which...more

Manatt, Phelps & Phillips, LLP

NAD Recommends Animal Welfare Claims Be Discontinued

Animal welfare claims on packaging for Hatfield pork products should be discontinued, the National Advertising Division (NAD) recommended to Hatfield Quality Meats in a recent decision....more

McGuireWoods LLP

Fireworks for Animal Drug Compounding at ACI’s Inaugural Animal Health and Veterinary Drugs and Therapeutics Conference-Part Two...

McGuireWoods LLP on

The second day began with a deep dive into the development of advanced biological drugs for animal use. David Brake, Ph.D., Founder and Principal, BioQuest Associates, LLC, helped explain the split between USDA and FDA...more

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