News & Analysis as of

Behavioral Advertising European Union

BCLP

Cookies Banners and Beyond: How to Avoid Common Mistakes

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The use of online tracking technologies for online behavioral advertising, analytics and related activities has come under increasing scrutiny by regulators in the U.S., Europe and elsewhere. The obligations under various...more

Wyrick Robbins Yates & Ponton LLP

Less Is More, Too Much Is Not Enough: What the Irish DPC’s €390 Million Fine Against Meta Could Mean for Your Privacy Notice

European data protection authorities kicked 2023 off with a bang when, on January 4, the Irish Data Protection Commission (DPC) announced that Meta Platforms Ireland would be fined a total of €390 million (roughly $414...more

BCLP

GDPR Privacy FAQs: If a website participates in behavioral advertising, does the GDPR require that it disclose that it is...

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 No. The requirement to disclose “sales” of “personal information” to consumers is derived from the California Consumer Privacy Act (the “CCPA”), not European data privacy law....more

BCLP

GDPR Privacy FAQs: Do Cookie Banners that Provide the Ability to Opt-Out of Analytics and Advertising Cookies Satisfy European...

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Yes, provided that the “opt-out” selection is the default when the banner loads and no behavioural or analytics cookies load prior to an “opt-in” by the data subject. A data subject’s consent to the use of analytics or...more

BCLP

GDPR Privacy FAQs: Do European privacy laws require that a company obtain opt-in consent from a website user before placing third...

BCLP on

Yes. European data privacy law distinguishes between session cookies that, for example, allow a website to function properly, and behavioural advertising cookies that are unnecessary for the functioning of the website. ...more

Jackson Walker

New Guidance on Territorial Scope of the GDPR

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The European Data Protection Board (EDPB), the successor to the Article 29 working party, recently provided long-awaited guidance on the territorial scope set forth in Article 3 of the General Data Protection Regulation...more

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