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Behavioral Advertising Data Collection Data-Sharing

Hogan Lovells

CPRA countdown: The new concept of "sharing" - This is the seventh installment in our series on the California Privacy Rights Act,...

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The California Privacy Rights Act (CPRA) introduces a new concept, “sharing,” that provides California residents with the right to opt-out of certain disclosures of personal information for behavioral advertising. In this...more

BCLP

Do most banks and financial service companies take the position that the use of third party behavioral advertising cookies is, or...

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Almost all banks and financial institutions that utilize third party behavioral advertising cookies have taken the position that the collection of information utilizing such cookies on their websites does not constitute a...more

BCLP

Retailers Should Consider Whether Behavioral Advertising Is Sale of Information Under CCPA

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The California Consumer Privacy Act (“CCPA”) was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot initiative. Although the CCPA is scheduled to go into force in...more

BCLP

Disclose and Follow Standards for Collection and Sharing of Customers’ Online Behavioral Data

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Many retailers engage in behavioral advertising, which refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two...more

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